【正文】 II Abstract: Automotive industry is a promising industry in China. Currently, the total number of motor vehicles had reached about one hundred million and there are also millions of old cars in our country. Reversing logistics to these old cars effectively, lessening the pollution of these waste products on environment and recycling the limited resources are necessary to realize recycling economy and the lowcarbon economy. This paper aims to make a reasonable market orientation based on individual enterprise’s model so that they can make a best choice of reverse logistics to maximum the overall efficiency. This paper analyzes the system of the reverse logistics of Chinese automotive industry, and introduces three types of enterprises, including enterprise independent operation, joint operation of enterprise and outsourcing pany. Then this paper will regard H Company as subject and choose some typically influential factors, including economy, society, management and technology. Expert discussion and questionnaire investigation are the major methods used in this research project to establish the index system. The analytic hierarchy process is used to evaluate to the index system to choose a best way. As a result, the independent operation is best for H Company. Eventually, advises are provided to develop the reverse logistics of Chinese automotive industry. Coherent, hierarchy, patibility and flexibility of the analytical hierarchy process are used in the research, which makes this paper not only scientific, but also universal. What’s more, it could be a reference to the decision of pany. Keywords: old cars, reverse logistics, analytic hierarchy process (AHP) 目 錄 摘要 : ............................................................................................................................... I Abstract: ........................................................................................................................ II 1 緒論 ......................................................................................................................... 1 選題的背景 .................................................................................................. 1 選題的意義 .................................................................................................. 1 研究及實施現(xiàn)狀 .......................................................................................... 2 逆向物流 ........................................................................................... 2 廢舊汽車的逆向物流 ....................................................................... 3 本文的主要研究內(nèi)容 .................................................................................. 4 2 廢舊汽車逆向物流體系分析 ................................................................................. 5 逆向物流的相關(guān)概念 .................................................................................. 5 逆向物流 ........................................................................................... 5 逆向物流與正向物流的區(qū)別與聯(lián)系 ............................................... 5 廢舊汽車逆向物流的基礎(chǔ)理論 .................................................................. 6 廢舊汽車逆向物流概念界定及產(chǎn)生原因 ....................................... 6 廢舊汽車逆向物流的特征 ............................................................... 7 廢舊汽車逆向物流體系 .............................................................................. 8 廢舊汽車逆向物流的自主經(jīng)營 ....................................................... 9 廢舊汽車逆向物流的聯(lián)合經(jīng)營 ......................................................11 廢舊汽車逆向物流的外包回收方式 ............................................. 12 3 廢舊汽車逆向物流體系的選擇研究 ................................................................... 13 企業(yè)逆向物流選擇的實證方法 ................................................................ 13 廢舊汽車逆向物流體系選擇的影響因素分析 ........................................ 17 經(jīng)濟因素 ......................................................................................... 17 社會因素 ......................................................................................... 17 管理因素 ......................................................................................... 18 技術(shù)因素 ......................................................................................... 18 基于 H 公司的廢舊汽車逆向物流運作的案例研究 ................................ 18 公司概況 ......................................................................................... 18 運用層次分析法比較分析 ............................................................. 19 4 我國廢舊汽車逆向物流發(fā)展建議 ....................................................................... 29 企業(yè)自身發(fā)展策略 .................................................................................... 29 政府的政策策略 ........................................................................................ 29 行業(yè)協(xié)會的策略 ........................................................................................ 30 5 結(jié)束語 ................................................................................................................... 31 致謝 ............................................................................................................................. 32 參考文獻(xiàn) ..................................................................................................................... 33 附 錄 ......................................................................................................................... 34 附錄 1：英文原文 ...................................................................................................... 34 附錄 2：中文譯文 ...................................................................................................... 38