【正文】 ........................................................................................................................ II 第一章 白酒包裝設(shè)計的現(xiàn)狀分析 ..........................................................................................1 白酒文化與包裝 ..........................................................................................................1 白酒包裝設(shè)計的現(xiàn)狀 ...................................................................................................2 白酒包裝的檔次與設(shè)計 ......................................................................................2 白酒包裝的實用性設(shè)計 ......................................................................................4 白酒包裝的設(shè)計要素分析 ..................................................................................5 當(dāng)前白酒包裝設(shè)計存在的局 限性 ........................................................................8 第二章 白酒包裝設(shè)計的發(fā)展趨勢 ........................................................................................ 10 綠色設(shè)計 .................................................................................................................. 10 如何進(jìn)行綠色設(shè)計 ........................................................................................... 10 品牌化設(shè)計 ............................................................................................................... 12 品牌化設(shè)計的背景 ........................................................................................... 12 品牌化包裝設(shè)計 .............................................................................................. 12 本土性與國際化設(shè)計 ................................................................................................. 14 本土性設(shè)計 體現(xiàn)在包裝的民族性和地域性 ........................................................ 14 品牌定位的國際化 ........................................................................................... 16 第三章 作品展示 ................................................................................................................. 17 包裝實例分析 ........................................................................................................... 17 王者之風(fēng)酒包裝 ........................................................................................................ 18 結(jié) 論 ................................................................................................................................ 19 參考文獻(xiàn) ............................................................................................................................... 21 致 謝 ........................................................................................................錯誤 !未定義書簽。 I 摘 要 我國是一個有著悠久酒文化的國家，白酒在我國市場中占有重要的地位。 首先，論文分析了白酒的包裝設(shè)計現(xiàn)狀，從而總結(jié)歸納出白酒包裝設(shè)計的發(fā)展趨勢，目的是為了在現(xiàn)代白酒包裝的設(shè)計中，能夠更好地把握白酒文化內(nèi)涵與外在包裝形式之間的關(guān)系。但同時也存在一些問題，如包裝雷同現(xiàn)象嚴(yán)重、色調(diào)搭配的局限性、缺少系統(tǒng)性等問題。 關(guān)鍵詞 ：酒包裝 綠色設(shè)計 品牌化設(shè)計 本土性與國際化設(shè)計 II Abstract Our country is a country with long wine culture， the white spirit occupies the important status in our country’s market ． Our ancestor has not merely accumulated abundant making wine experience in creating the process of one’s own old culture， still pursue it to beautiful enjoyment， consume the colorful spiritual temperament and interest for this material of wine， wine culture of unique and magnificent and abundant， color in riotous profusion that and has formed our country． First of all， analyses the current situation and development trend at present of white spirit trade， and the package design current situation of the white spirit， thus summarize the development trend of summing up the package design of white spirit． Secondly,has analysed and summarized package designs of white spirit and has already been generally paid attention to， and pay attention to national culture more and more， incorporate the modem package design idea of it， SO as to promotion es to pack the grade and cultural intension， present many magnum opuses， for instance 1 573 cellars of well workshop， country,drunkard’S wine，etc．． But some questions exist at the same time， the problems， such as limitation，lacking systematiess that such as packing the identical phenomenon seriously,the tone matches， ere．． Finally,according to the current situation of the development of white spirit trade of our country of analysis， the white spirit package design with higher existing popularity has already walked out on a one’S own way,and all there is great breakthrough on the design style and material craft， therefore s1／ m up the developm