【正文】 2021 年 5 月 2 摘 要 包裝設計是一門獨立的學科，它直接為 大眾的生活服務。是溝通品牌商品生產商與消費者之間的情感紐帶。因此，讓相同的商品以差異化形態(tài)展現在顧客眼前就是提高商品在 消費者面前就成為設計的主要目的。 本文概述了花生的文化淵源，以及包裝的價值。通過專業(yè)的設計工具實現了花生包裝設計的整個流程展示。 關鍵詞： 包裝 。photoshop。色彩 . 3 Abstract Packaging design is a separate discipline, it is directly the lives of the public service is brand munication between producers and consumers, emotional bonds. In today39。s packaging, color, design and analysis has its specificity, a better understanding of color and understanding of the product with all aspects of the design can be better. This article outlines the origins of peanut culture, and the value of packaging. And analysis of packaging in the consumer psychology of expression. Through the professional design tool to achieve the entire process of peanut packaging design show. And the software used to do a simple lack of elaboration. Keywords： packaging； consumer； photoshop； design； color 4 目 錄 摘要 /關鍵詞 ..............................................................................................................(2) 引言 ...........................................................................................................................(5) 選題標準 .....................................................................................................................(5) 包裝的創(chuàng)新價值 .....................................................................................................(5) 產品的介紹 ......................................................................................................(6) 軟件 photoshop 的應用 ...................................................................................(6) 、 設計思路及制作 ..................................................................................................(6) 設計思路 .........................................................................................................(6) 選題項目 ..........................................................................................................(6) 任務分析與制作 .............................................................................................(7) 產品包裝的心理功能 ......................................................................................(8) 商品包裝設計中的心里策略 .........................................................................(12) 遇見的問題及解決方法 .................................................................................(13) 創(chuàng)新價值 ....................................................................................................................(13) 設計理念創(chuàng)新 ........................................................................................................(13) 設計包裝風格的創(chuàng)新 ............................................................................................(14) 包裝色彩上的創(chuàng)新 ................................................................................................(14) 未來展望 ....................................................................................................................(15) 小結 ........................................................................................................................(16) 詮釋 ........................................................................................................................(17) 參考文獻 .........................