【正文】 ay help the owner of the building tosave the energy of building equipment systems, such as heating and cooling, lighting,electric, etc., by the services of examining, designing, financing, rebuilding, running,management, and so on. As the whole country attaching more importance to theenergy sources, the market of BESS must increase rapidly.The thesis investigated the actuality and tendency of the building energyconsuming in China, and pointed out the importance and necessary of buildingenergy saving. It analyzed the status of the market of BESS, and summarized theconception and characteristics of BESS in nowadays. By contrasting with developed country, the thesis analyzed the status and problems of the BESS market in our country. For explaining the benefit relations of each party in the BESS market, the author established a model of building energy saving service market.As an important portion, the thesis investigated the ESCO, who affords the energy saving services. The author analyzed the development of EMC of EMC is too fresh in China, there are no more data that can be used for reference. In the practical work for ESCO, the author studied the advanced experience from the developed countries. Through the contrast, he brought forward the problems in the development of EMC in our country, and gave some advices.The thesis enriched the theoretic of researching building energy saving service market in our country. It can also help this fresh industry to develop rapidly and healthily in China.Key words:building energy saving, energy saving service, EMC, market, study目 錄第一章 前言..............................................................................................1 中國(guó)建筑節(jié)能服務(wù)市場(chǎng)的背景.................................................1 影響建筑能耗增長(zhǎng)的因素.........................................................2 房屋建筑繼續(xù)增加..........................................................2 城市化不斷加快..............................................................2 人們對(duì)建筑熱舒適性的要求越來(lái)越高..........................2 采暖區(qū)大大向南擴(kuò)展......................................................2 居民家用電器品種、數(shù)量增加......................................2 非商品能源的減少..........................................................2 中國(guó)建筑節(jié)能服務(wù)市場(chǎng)研究的重要性.....................................3第二章 建筑節(jié)能服務(wù)的基本理論..........................................................5 建筑節(jié)能的概念.........................................................................5 建筑用能的范圍.........................................................................5 建筑節(jié)能服務(wù)的概念.................................................................6 建筑節(jié)能服務(wù)市場(chǎng)的特點(diǎn).........................................................6 建筑節(jié)能工程的特點(diǎn)......................................................6 建筑節(jié)能服務(wù)的社會(huì)屬性..............................................7 建筑節(jié)能服務(wù)的商品特性..............................................7 建筑節(jié)能服務(wù)市場(chǎng)的新營(yíng)銷觀念.............................................8 建筑節(jié)能服務(wù)的“知識(shí)營(yíng)銷”......................................8 建筑節(jié)能服務(wù)的“文化營(yíng)銷”.......................................9 建筑節(jié)能服務(wù)的“品牌營(yíng)銷”..........................................9 建筑節(jié)能服務(wù)的“網(wǎng)絡(luò)營(yíng)銷”..........................................9第三章 國(guó)外建筑節(jié)能服務(wù)市場(chǎng)發(fā)展的狀況........................................10 加拿大.......................................................................................10 美國(guó)...........................................................................................12 西班牙.......................................................................................14 意大利.......................................................................................16 法國(guó)...........................................................................................16第四章 中國(guó)建筑節(jié)能服務(wù)市場(chǎng)的現(xiàn)狀及特征....................................18 我國(guó)建筑節(jié)能的發(fā)展現(xiàn)狀.......................................................18 我國(guó)建筑節(jié)能服務(wù)市場(chǎng)的特征...............................................22 我國(guó)建筑節(jié)能工作的主要問(wèn)題...............................................24第五章 中國(guó)建筑節(jié)能服務(wù)市場(chǎng)模型研究............................................26 政府...........................................................................................26 房地產(chǎn)開發(fā)商、建材生產(chǎn)商及設(shè)備生產(chǎn)商...........................28 業(yè)主...........................................................................................31 物業(yè)...........................................................................................32 社團(tuán)（或 NGO）....................................................................35 能源服務(wù)公司..........................................................................36第六章 能源服務(wù)公司（ESCO）及其運(yùn)作模式研究.........................37 能源服務(wù)公司的定義...............................................................37 建立能源服務(wù)公司的目的.......................................................39 ESCO 的運(yùn)作機(jī)制——合同能源管理（EMC）...................40 對(duì) ESCO 的理解和 ESCO 的能力建設(shè)...............................44 EMC 發(fā)展中存在的一些問(wèn)題.................................................44第七章 ESCO 項(xiàng)目運(yùn)作的策略或建議 ..............................................45 成功項(xiàng)目的經(jīng)驗(yàn).......................................................................45 合同能源管理商務(wù)流程...........................................................46 融資方式...................................................................................49參考文獻(xiàn)..................................................................................................50我國(guó)建筑節(jié)能服務(wù)市場(chǎng)發(fā)展問(wèn)題研究第一章 前言 中國(guó)建筑節(jié)能服務(wù)市場(chǎng)的背景在全面建設(shè)小康社會(huì)目標(biāo)的指引下，我國(guó)建筑規(guī)模迅速擴(kuò)大，截止2002年底全國(guó)城鄉(xiāng)房屋建筑面積共計(jì)為388億m2。本文作者在該行業(yè)內(nèi)實(shí)際的工作當(dāng)中，通過(guò)學(xué)習(xí)先進(jìn)國(guó)家的相關(guān)經(jīng)驗(yàn)，指出我國(guó)合同能源管理發(fā)展存在的問(wèn)題，并探討了相應(yīng)的運(yùn)作策略。 本文對(duì)建筑節(jié)能服務(wù)提供者——能源服務(wù)公司進(jìn)行了重點(diǎn)的分析，對(duì)其運(yùn)作機(jī)制（合同能源管理）的發(fā)展進(jìn)行了詳盡的描述。對(duì)比國(guó)外的建筑節(jié)能發(fā)展?fàn)顩r，分析了我國(guó)建筑節(jié)能服務(wù)市場(chǎng)的狀況及存在的問(wèn)題。 本文調(diào)查了我國(guó)建筑用能的現(xiàn)狀和發(fā)展趨勢(shì)，指出了建筑節(jié)能的必要性和重要性。我國(guó)建筑節(jié)能服務(wù)市場(chǎng)發(fā)展問(wèn)題研究摘要 建筑節(jié)能服務(wù)目前在我國(guó)還是一個(gè)新興的行業(yè)，是指建筑節(jié)能服務(wù)提供者為業(yè)主的建筑采暖、空調(diào)、照明、電氣等用能設(shè)