攜程旅行網(wǎng)站的規(guī)劃設(shè)計(jì)與推廣-展示頁(yè)
2024-10-10 18:24本頁(yè)面
【正文】 子商務(wù)市場(chǎng)發(fā)展概況受全球經(jīng)濟(jì)增長(zhǎng)遲緩的影響，2012年中國(guó)電子商務(wù)市場(chǎng)整體增速有所回落，；從市場(chǎng)結(jié)構(gòu)來(lái)看，網(wǎng)絡(luò)購(gòu)物突破萬(wàn)億元大關(guān)，占比較2011年提升，在線旅游份額保持穩(wěn)定，而B2B占比下降2個(gè)百分點(diǎn)。和電子商務(wù)一樣，關(guān)于電子商務(wù)網(wǎng)站，迄今尚沒有明確的定義。第一篇：攜程旅行網(wǎng)站的規(guī)劃設(shè)計(jì)與推廣攜程旅行網(wǎng)站的規(guī)劃設(shè)計(jì)與推廣院 系： 管理學(xué)院 專 業(yè)： 10市場(chǎng)營(yíng)銷 課 程： 網(wǎng)絡(luò)營(yíng)銷 指導(dǎo)老師： 林力宇 小組成員： 李學(xué)彪010504238趙澤潤(rùn)010504239陳 威 010504105 陳少?gòu)?qiáng) 010504219 時(shí) 間： 2013年6月一、前言...........................................................................................................................................1電子商務(wù)網(wǎng)站的定義.........................................................................................................1電子商務(wù)市場(chǎng)發(fā)展概況.....................................................................................................1二、攜程旅行網(wǎng)規(guī)劃與設(shè)計(jì)...........................................................................................................1攜程旅行網(wǎng)簡(jiǎn)介.................................................................................................................1攜程網(wǎng)的規(guī)劃.....................................................................................................................3攜程網(wǎng)的設(shè)計(jì).....................................................................................................................3三、攜程的市場(chǎng)定位.......................................................................................................................4四、經(jīng)營(yíng)理念...................................................................................................................................5行業(yè)和企業(yè)的準(zhǔn)確定位.....................................................................................................5符合國(guó)情的商業(yè)模式和管理模式.....................................................................................5秉持“以客戶為中心”的原則...........................................................................................5人才、資金和技術(shù)的充分利用.........................................................................................5五、攜程的特色服務(wù)項(xiàng)目...............................................................................................................5機(jī)票預(yù)訂——酒店低價(jià)賠付承諾.....................................................................................6機(jī)票預(yù)訂——一小時(shí)飛人通道.........................................................................................6度假預(yù)訂——自然災(zāi)害旅游體驗(yàn)保障金.........................................................................6商旅管理.............................................................................................................................6特約商戶.............................................................................................................................6旅游資訊.............................................................................................................................6六、攜程面對(duì)的挑戰(zhàn).......................................................................................................................7競(jìng)爭(zhēng)者的挑戰(zhàn)不斷加劇.....................................................................................................7自身的品牌危機(jī).................................................................................................................7七、攜程應(yīng)對(duì)挑戰(zhàn)的策略...............................................................................................................7扶持商旅和度假新業(yè)務(wù).....................................................................................................7網(wǎng)站的宣傳與推廣.............................................................................................................7延伸產(chǎn)業(yè)鏈.........................................................................................................................8 參考文獻(xiàn)...........................................................................................................................................1目錄一、前言電子商務(wù)網(wǎng)站的定義電子商務(wù)是未來(lái)商務(wù)交易的主要經(jīng)營(yíng)方式，電子商務(wù)網(wǎng)站則是電子商務(wù)工作的主要承擔(dān)者和表現(xiàn)者。因此，建立電子商務(wù)網(wǎng)站是走向電子商務(wù)的關(guān)鍵而重要的一步。電子商務(wù)網(wǎng)站可以簡(jiǎn)單的定義為：在軟件、硬件基礎(chǔ)設(shè)施的支持下，使用各種工具經(jīng)編寫程序、建立數(shù)據(jù)庫(kù)、畫圖、
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