搜索引擎優(yōu)化互聯(lián)網(wǎng)技術(shù)-展示頁(yè)
2025-03-09 01:05本頁(yè)面
【正文】 lways include variations of keywords ? Plurals (widgets, churches) ? Synonyms (cruise, sail, journey, tour) ? Stems (fish, fishing) ? International spelling differences (Harbor /Harbour) ? Online Tools ? Created for PPC, used for SEO as well ? Tools ? Google Adwords Keywords Tool ? Trellian (free trial) ? WordTracker (free trial) ? SEOBook SEOTool Keyword Suggestion Tool ? Use multiple tools to crosscheck validate findings in other tools Google Adwords Keywords Tool Trellian Keywords Tool Wordtracker Which Keywords to Use? ? It depends on ? the context themes of your pages ? the audience you’re targeting (researchers, buyers) ? Use keywords ? That are being searched on ? That have medium to low petition ? That you can build quality content that site visitors will appreciate ? Use keywords that ? Aid the search engines in understanding your content ? Aid users and persuade them to act Organize Site/Content in Themes ? Possible direction of search engines to determine relevancy ? Site/folder structure ? Content text ? Link text How Search Engines obtain content ? Search Engines send “bots,” that spider the web. ? Crawls via hyperlinks The “PacMan” Metaphor Content Meta Data Links Theme Search Engine Bot So what happens when a search engine bot visits your site? 1. First, it checks for the file for any instructions 2. Second, it begins to crawl, following links in your site from the current page. It also pays attention to any page level robots instructions (noindex/nofollow). 3. It grabs the content and meta data (title, description, link labels, text, attributes) 4. Adds to it’s index Controlling Robots Controlling Robots Robots Meta Tag ? Page level control ? Placed as a meta tag in the head portion of your pages ? Controls who the search bot crawls through the page Variations: ? meta name=“robots content=“index,follow / ? meta name=“robots content=“noindex,nofollow / ? meta name=“robots content=“noindex,follow / ? meta name=“robots content=“index,nofollow / Search Engine Crawling Issues ? ? One set of instructions in , different instructions in meta robot ? Server performance ? If sever not available when search bot visits, will revisit, but learns and decreases the frequency of visits ? If server slow, bot will crawl what it can, then move on (inplete crawl) ? JavaScript ? Cannot follow hyperlinks embedded or generated by JavaScript ? Popups ? DHTML pulldown menus Search Engine Crawling Issues Search Engine Crawling Issues ? Cookies ? Required to navigate your site ? Formsbased navigation ? Search bots don’t do forms。 May 2023 Dennis Deacon – Agenda ? What is SEO ? Relevancy ? Keywords ? Search Engines: How content is obtained ? Site / Domain Factors ? Page Factors ? Links ? Other optimization ideas What is Search Engine Optimization? ? A subset of Search Engine Marketing ? Sometimes considered to be unique to SEM ? Focuses on the natural, anic relevancy and ranking of content in search results. ? Some practices extended into Search Engine Marketing (. obtaining links) Then, what is Search Engine Marketing? ? The act of promoting content. ? The overall activity around using search en
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