市場營銷第十四章(英文)-展示頁
2025-02-25 14:52本頁面
【正文】 d e d t o se e t h i s p i ct u re .LO4 1422 RETAILING STRATEGY RETAIL COMMUNICATION MERCHANDISE LO4 ? Retail Communication ? Atmosphere or Ambiance ? Image ? Merchandise ? Category Management ? Marketing Metrics ? Consumer Marketing at Retail (CMAR) 1423 USING MARKETING DASHBOARDS Why Apple Stores May Be the Best in the United States! Sales per Square Foot ($) and Same Store Growth (%) S a m e S t o r e G r o w t h ( % ) = S t o r e S a l e s Y e a r 2 ( $ ) ? S t o r e S a l e s Y e a r 1 ( $ )? ?S t o r e S a l e s Y e a r 1 ( $ )???? ???? ? 1 0 0 S a l e s p e r S q u a r e F o o t ( $ ) = T o t a l S a l e s ( $ )S e l l i n g A r e a i n S q u a r e F e e t ( )LO4 1424 THE CHANGING NATURE OF RETAILING THE WHEEL OF RETAILING AND RETAIL LIFE CYCLE LO5 ? Wheel of Retailing ? Retail Life Cycle 1425 FIGURE 144 The wheel of retailing describes how outlets change over time 1426 FIGURE 145 The retail life cycle describes the stage of growth and decline for retail outlets 1427 WHOLESALING MERCHANT WHOLESALERS LO6 ? Merchant Wholesalers ? FullService Wholesalers ? General Merchandise (FullLine) Wholesalers ? Specialty Merchandise (LimitedLine) Wholesalers 1428 WHOLESALING MERCHANT WHOLESALERS LO6 ? Rack Jobbers ? Cash and Carry Wholesalers ? Drop Shippers/Desk Jobbers ? Truck Jobbers ? Merchant Wholesalers ? LimitedService Wholesalers 1429 WHOLESALING OTHER INTERMEDIARIES LO6 ? Agents and Brokers ? Manufacturer’s Agents ? Selling Agents ? Brokers ? Manufacturer Itself ? Branch Offices ? Sales Offices 1430 MALL OF AMERICA: SHOPPING AND A WHOLE LOT MORE VIDEO CASE 14 1431 VIDEO CASE 14 MALL OF AMERICA 1. Why has Mall of America been such a marketing success so far? 1432 VIDEO CASE 14 MALL OF AMERICA 2. What
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