【正文】
Business Objectives Delivery Impressions Clicks Unique Site/Publisher overlap Engagement Dwell Interaction Expansion Video playback 169。 2023 Eyeblaster. All rights reserved Eyeblaster Analytics ? Making data actionable ? Metrics for real business objectives ? Reliability TOP 10 User interfaces of 2023 169。 2023 Eyeblaster. All rights reserved Agenda ? Industry Challenges ? Eyeblaster Analytics – Key Components ? Campaign Monitor ? Oneclick Reporting ? Report Generator ? Custom Report Builder ? Plugin for Excel ? Data Feeds Service 169。169。 2023 Eyeblaster. All rights reserved Actionable Analytics Presented by: Firstname Lastname● title● 2nd February 2023 Eyeblaster Analytics EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/153 153/162/134 208/208/208 255/227/147 Primary colors Light tint 123/69/26 26/35/7 81/8181 128/100/20 Dark tint TOP 10 User interfaces of 2023 169。 2023 Eyeblaster. All rights reserved Pain Points ? Overwhelming amount and variety of data Hard to draw quality conclusions ? Multichannel campaigns Offline vs online Digital channels (search , display, mobile) Ad serving platforms ? Disparate reporting systems 169。 2023 Eyeblaster. All rights reserved Making Data Actionable Campaign Monitor Report Generator Plugin for Excel Data Feeds Service Oneclick Reporting Custom Report Builder Service 169。 2023 Eyeblaster. All rights reserved Site Overlap ? Accurately measure unique users by each publisher ? When do publishers overlap to deliver multiple impressions to same user ? Check your media buy: which publisher is overlapping with which Back to Metrics slide 169。 2023 Eyeblaster. All rights reserved 8 Eyeblaster. All ights reserved Wh