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【正文】 d. * L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter. Value Chain Management (cont’d) 216。8th edition Steven P. Robbins Mary Coulter PowerPoint Presentation by Charlie Cook Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. L E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter. What Is Operations Management and Why Is It Important? ? Explain what operations management is. ? Contrast manufacturing and services anizations. ? Describe managers’ role in improving productivity. ? Discuss the strategic role of operations management, Value Chain Management ? Define value chain and value chain management. ? Describe the goal of value chain management. ? Discuss the requirements for successful value chain management. 2 Copyright 169。Tell what benefits result from value chain management. 216。 2023 Prentice Hall, Inc. All rights reserved. * What Is Operations Management? ? Operations Management ?The design, operation, and control of the transformation process that converts such resources as labor and raw materials into goods and services that are sold to customers. ? The Importance of Operations Managemen
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