外國(guó)企業(yè)發(fā)展戰(zhàn)略書(shū)-展示頁(yè)
2025-01-12 02:30本頁(yè)面
【正文】 in an industry。 ? Governments。 ? Suppliers。 ? Employees。 ? Technical skills。 ? Capital。 thinking in decision making. 4 Understanding of strategy ? Where are we? ? Where do you want to go? ? How can we get there? 5 Case study 1. What is the major business of Samsung? 2. What is the main problem of most Korean conglomerates? 3. What is the basic value of Samsung? 4. According to the basic value and its philosophy, which are emphasized in Samsung? 5. What can we learn from the case? ★ 6 Strategic Planning Process 7 The Strategic Planning Process 1. Inputs to the anization 2. Industry analysis 3. Enterprise profile 4. Development of alternative strategies 5. Evaluation and choice of strategies 6. Medium and shortrange planning 7. Implementation through reengineering, staffing, leadership, and control 8. Consistency testing and contingency planning。 ★ ★ 8. Delphi technique?！? 6. The industrial analysis 7. Porter39。1 MANAGEMENT: A GLOBAL PERSPECTIVE Weihrich and Koontz Chapter 5. Strategies, Policies, and Planning Premises 2 1. The definition of strategy。 2. The strategic planning process. 3. The TOWS Matrix ★ ★ ★ ★ 4. The business portfolio matrix ★ ★ ★ 5. The hierarchy of strategies。s generic strategies。 Chapter objectives 3 1. Definition ? Strategy is the determination of the mission and the basic longterm objectives of an enterprise, followed by the adoption of courses of action and allocation of resources necessary to achieve these aims. ? Policies are general statements or understandings that guide managers39。 8 21 Inputs to the anization ? People。 ? Management skills。 ? …… ? Goals of stakeholders。 ? Consumers。 ? Stockholders。 ? Community。 ? The possibility of new
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號(hào)-1