某跨國公司在我國的發(fā)展(英文版)-展示頁
2025-01-07 22:34本頁面
【正文】 ear ? 80% said global CEO had visited at least once The question of profitability MNCs are making money in China ? Car panies ? Amcham members But they are making more money from China ? Export base ? Global sourcing centre Addressing the market The petition Guanxi + Operating in grey areas + Official and unofficial protection + Access to cheap bank capital + Lack of corporate governance = PRICE!! MNCs brand and marketing 050100150200250300350400PG Oil of OlayNaobaijinArcheGai Zhong GaiHuangjindadangPuxueChina MobileAoqiliPG RejoiceJiuxinDiaopaiPG CrestLafangSanjingPG PanteneSofttoPG HSTaitaJiangzhongWahahaAd spend, US$mSource: Nielsen Media Research Going local Financing ? Borrowing from domestic banks Production ? Moving to cheaper areas inland Sales ? Increasing volumes to lower average costs Research and development ? Lower costs and local tastes Mergers and acquisitions Buying out joint venture partners Traditional MA ? Basic market access and expansion ? Stealing a march on foreign petition ? Eliminating local petition ? Acquiring new abilities Not mainstream yet ? Regulations, ? Corporate governan
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