【正文】 ............................................................................................13教育媒體領(lǐng)域： ............................................................................................................................13獨特性： ........................................................................................................................................14立項情況： ....................................................................................................................................14開發(fā)方式： ....................................................................................................................................14第一章 公 司 介紹...............................................6第二章 產(chǎn)品 及服務(wù)............................................9第三章 市場分析..............................................15 北京育英網(wǎng)信息技術(shù)有限公司 【商業(yè)計劃書】 3一、行業(yè)分析 ..........................................................15教育信息化總體市場分析： ........................................................................................................15教育信息化軟件市場分析： ........................................................................................................16二、目標(biāo)市場分析 ......................................................16教育教學(xué)應(yīng)用類軟件： ................................................................................................................16教育城域網(wǎng)整體應(yīng)用解決方案： ................................................................................................16教育文化產(chǎn)品： ............................................................................................................................17三、市場競爭分析 ......................................................17產(chǎn)品競爭： ....................................................................................................................................17同業(yè)競爭： ....................................................................................................................................17供應(yīng)商侃價能力： ........................................................................................................................18客戶侃 價能力： ............................................................................................................................18四、SWO T 分析 ..........................................................18一、產(chǎn)品的市場定位及市場形象 ..........................................19目標(biāo)客戶群： ................................................................................................................................19市場形象： ....................................................................................................................................19二、產(chǎn)品的銷售模式 ....................................................19分銷體系： ....................................................................................................................................19銷售方式： ....................................................................................................................................20三、促銷手段 ..........................................................20廣告宣傳： ....................................................................................................................................20促銷活動： ....................................................................................................................................20專業(yè)渠道： ....................................................................................................................................20政府推廣： ....................................................................................................................................21四、收入來源 ..........................................................21產(chǎn)品銷售收入： ............................................................................................................................21服務(wù)收入： ....................................................................................................................................21五、競爭優(yōu)勢 ..........................................................21產(chǎn)品優(yōu)勢： ....................................................................................................................................21營銷優(yōu)勢： ....................................................................................................................................22企業(yè)優(yōu)勢： ....................................................................................................................................22伙伴優(yōu)勢： ....................................................................................................................................23政策優(yōu)勢： ....................................................................................................................................23一、產(chǎn)品發(fā)展規(guī)劃 ......................................................24產(chǎn)品改良計劃： ............................................................................................................................24新產(chǎn)品研發(fā)計劃： ........................................................................................................................24二、市場擴(kuò)張規(guī)劃 ......................................................24擴(kuò)大銷售收入： ............................................................................................................................24提高市場占有率： ........................................................................................................................24增加利潤： ....................................................................................................................................25品牌提升： ....................................................................................................................................25三、資本運作規(guī)劃 ......................................................26融資計劃： .............................................................................................................