【正文】 ...................................................................................................................23“MVC”設(shè)計(jì)模式 .......................................................................................................................23Struts：基于“MVC”設(shè)計(jì)模式的體系架構(gòu) ..............................................................................24六、未來(lái)的產(chǎn)品 ...................................................................................................................................24第四章 市場(chǎng)分析 ....................................................................................................................................25一、市場(chǎng)及其發(fā)展介紹 .......................................................................................................................26互聯(lián)網(wǎng)發(fā)展趨勢(shì) ........................................................................................................................26電 子商務(wù)的發(fā)展 ........................................................................................................................26中國(guó)電子商務(wù)的發(fā)展 ................................................................................................................27C2C、B2C 與 B2B 的發(fā)展 .........................................................................................................28二、電子商務(wù)發(fā)展的瓶頸和障礙 .......................................................................................................28三、我們對(duì)于電子商務(wù)的理解 ...........................................................................................................29通路革命的必然 ........................................................................................................................29社交網(wǎng)絡(luò)的產(chǎn)生 ........................................................................................................................30我們的新型電子商務(wù)思路 ........................................................................................................31四、目標(biāo)市場(chǎng) .......................................................................................................................................31泛目標(biāo)用戶群體 ........................................................................................................................32目標(biāo)用戶群分析 ........................................................................................................................33產(chǎn) 品優(yōu)勢(shì)分析 ............................................................................................................................33五、目標(biāo)用戶群定位 ...........................................................................................................................33擴(kuò) 充和管理人際資源的人群 ....................................................................................................33尋 求物美價(jià)廉商品的人群 ........................................................................................................34尋 求購(gòu)物經(jīng)歷交流的人群 ........................................................................................................34尋 求個(gè)人信息管理和擴(kuò)充的人群（未來(lái)可能提供的服 務(wù)） ....................................................34六、銷(xiāo)售戰(zhàn)略 .......................................................................................................................................34社交網(wǎng)絡(luò)特有的模式 ................................................................................................................34特定的推廣戰(zhàn)略 ........................................................................................................................35第五章 競(jìng)爭(zhēng)與風(fēng)險(xiǎn)分析 ........................................................................................................................35一、競(jìng)爭(zhēng)描述 .......................................................................................................................................36互聯(lián)網(wǎng)門(mén)戶競(jìng)爭(zhēng)分析 ................................................................................................................36專業(yè)團(tuán)購(gòu)網(wǎng)站競(jìng)爭(zhēng)分析 ............................................................................................................36二、競(jìng)爭(zhēng)戰(zhàn)略/市場(chǎng)進(jìn)入障礙 ..............................................................................................................37競(jìng) 爭(zhēng)戰(zhàn)略 ....................................................................................................................................37進(jìn) 入細(xì)分市場(chǎng)的主要障礙 ........................................................................................................37競(jìng) 爭(zhēng)對(duì)手的模仿障礙 ................................................................................................................37三、風(fēng)險(xiǎn)分析 .......................................................................................................................................38SWOT 分析 ................................................................................................................................38風(fēng)險(xiǎn) 分析 ....................................................................................................................................38第六章 運(yùn)營(yíng)、市場(chǎng)及銷(xiāo)售 .....................................................................................................................39一、運(yùn)營(yíng)策略和計(jì)劃 ...........................................................................................................................39“分步走”的經(jīng)營(yíng)策略 ....................................................................................................................39各運(yùn)營(yíng)職能配置 ........................................................................................................................40硬件以及技術(shù)支持 ....................................................................................................................41加 強(qiáng)企業(yè)文化建設(shè)和項(xiàng)目管理 ................................................................................................41二、營(yíng)銷(xiāo)和推廣策略 ...........................................................................................................................42互 聯(lián)網(wǎng)聯(lián)盟推廣 ............................................................................................