gldaaa市場營銷專業(yè)本科培養(yǎng)方案-展示頁
2025-08-14 18:41本頁面
【正文】 cipate in market research and business marketing planning and implementation activities.通過學(xué)校組織與自己聯(lián)系相結(jié)合，在專業(yè)教師的指導(dǎo)下，在企業(yè)進(jìn)行生產(chǎn)實(shí)習(xí)。3. Under the guidance of teachers, students should practice laboratory simulation of network marketing, negotiations, public relations, sales and so on.在專業(yè)教師的指導(dǎo)下，在實(shí)驗室進(jìn)行本專業(yè)的技能訓(xùn)練：普通話訓(xùn)練，形體禮儀訓(xùn)練，交際舞訓(xùn)練，撰寫廣告、公關(guān)、營銷策劃及CI設(shè)計方案。1. Students are required to participate in Military Training, Enrollment Education and Labor for Public Benefits.在專業(yè)教師的指導(dǎo)下，按課程教學(xué)大綱的要求，完成相應(yīng)的案例分析。 the Optional Courses are classified into two categories of Public Optional Courses and Specialty Optional Courses.本專業(yè)主要課程:Main Courses are:管理學(xué)（△）、經(jīng)濟(jì)學(xué)、統(tǒng)計學(xué)、會計學(xué)、市場營銷學(xué)（△）、營銷調(diào)研（△）、商務(wù)談判學(xué)、現(xiàn)代推銷學(xué)、經(jīng)濟(jì)法、消費(fèi)者行為學(xué)、國際市場營銷等（后有“△”為學(xué)位課程）。4 years, in accordance with the Bachelor’s requirements, the graduates will be conferred with Bachelor’s Degree in Management.四、主要課程IV. Curriculum Provision本專業(yè)課程結(jié)構(gòu)：The Course Structure:本專業(yè)必修課分為公共基礎(chǔ)課、專業(yè)基礎(chǔ)課和專業(yè)課三大類，選修課分為專業(yè)選修課和公共選修課兩類。 require students to master related knowledge on finance and accounting, economic information management and have the strong ability of application in the foreign language and puter.掌握科學(xué)鍛煉身體的基本知識和技能，養(yǎng)成良好的鍛煉和衛(wèi)生習(xí)慣，具備健全的心理和健康的體魄。 be familiar with the forward position and develop trend of the subject, as well as Chinarelated marketing strategies, policies and regulations。 have the pioneering spirit。2. Master the basic theories, knowledge and skills in management and economics。 be conscientious and meticulous in work, observe disciplines and obey laws, and cherish team spirit。 be willing to serve the socialist modernization drive and the masses。The program provides an allround development education to adapt to economic and social development needs with opportunities to study Economics, Management, Marketing, Business Management, Financial Management and Law. After graduation students are supposed primarily to engage in marketing, marketing planning, as well as other management works. They are also capable of planning and management work in public institutions and government departments engaged.二、基本要求II. Skills ProfileAs a student of this program, he/she is required to:熱愛祖國，擁護(hù)中國共產(chǎn)黨的領(lǐng)導(dǎo)，掌握馬列主義、毛澤東思想、鄧小平理論、“三個代表”重要思想和科學(xué)發(fā)展觀的基本理論體系；有強(qiáng)烈的社會責(zé)任感、明確的職業(yè)理想和良好的職業(yè)道德，愿為社會主義現(xiàn)代化建設(shè)服務(wù)；具有敬業(yè)愛崗、艱苦奮斗、熱愛勞動、遵紀(jì)守法、團(tuán)結(jié)合作的品質(zhì)。精品市場營銷專業(yè)本科培養(yǎng)方案Undergraduate Program for Specialty in Mark
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