【正文】 .........................15（3）全球膳食營養(yǎng)補充劑的市場增長 ........................................................................15我國膳食營養(yǎng)補充劑行業(yè)的概況 ..................................................................16（1）我國國民的營養(yǎng)狀況 ............................................................................................16（2）中國膳食營養(yǎng)補充劑的發(fā)展歷程 ........................................................................17（3）中國膳食營養(yǎng)補充劑行業(yè)發(fā)展現(xiàn)狀 ....................................................................19①銷售渠道 ..............................................................................................................19膳食營養(yǎng)補充劑行業(yè)分析報告.②市場規(guī)模 .............................................................................................................20③消費人群 .............................................................................................................21（4）中國膳食營養(yǎng)補充劑的發(fā)展前景 ........................................................................21①我國經(jīng)濟持續(xù)發(fā)展為膳食營養(yǎng)補充劑行業(yè)的發(fā)展提供了廣闊空間 .............21②按人均消費量計算未來發(fā)展空間巨大 .............................................................22③通過重預(yù)防、治未病以降低衛(wèi)生醫(yī)療費用是未來發(fā)展的大趨勢 .................22我國膳食營養(yǎng)補充劑非直銷領(lǐng)域的市場概況 ..............................................24（1）直銷領(lǐng)域和非直銷領(lǐng)域的區(qū)別 ............................................................................24（2）規(guī)模增長情況 ........................................................................................................25（3）消費市場地域分布情況 ........................................................................................26進入我國膳食營養(yǎng)補充劑行業(yè)的主要障礙 ..................................................26（1）政策壁壘 ................................................................................................................26（2）銷售網(wǎng)絡(luò)壁壘 ........................................................................................................27（3）市場品牌和信譽壁壘 ............................................................................................27（4）技術(shù)壁壘 ................................................................................................................28（5）進入直銷領(lǐng)域的特有障礙 ....................................................................................28行業(yè)利潤水平的變動趨勢及變動原因 ..........................................................28四、影響行業(yè)發(fā)展的因素 ......................................................................29影響行業(yè)發(fā)展的有利因素 ..............................................................................29（1）中國經(jīng)濟的持續(xù)增長為行業(yè)的發(fā)展提供了動力 ................................................29（2）產(chǎn)業(yè)政策環(huán)境的日趨改善為行業(yè)的發(fā)展提供了保障 ........................................29（3）消費者健康意識的增強促進了行業(yè)快速健康發(fā)展 ............................................30影響行業(yè)發(fā)展的不利因素 ..............................................................................31（1）短期內(nèi)社會上存在對食品“重安全、輕營養(yǎng)”的現(xiàn)象 ........................................31（2）法律缺失，監(jiān)管缺位 ............................................................................................32（3）正面宣傳不足，公眾營養(yǎng)知識匱乏 ....................................................................32五、行業(yè)技術(shù)水平及技術(shù)特點 ..............................................................33膳食營養(yǎng)補充劑行業(yè)分析報告.六、行業(yè)特有的經(jīng)營模式 ......................................................................34七、行業(yè)的周期性、區(qū)域性或季節(jié)性特征 ..........................................34周期性 ..............................................................................................................34區(qū)域性 ..............................................................................................................34季節(jié)性特征 ......................................................................................................35八、行業(yè)與上下游行業(yè)之間的關(guān)聯(lián)性 ..................................................35非直銷領(lǐng)域情況 ..............................................................................................35（1）行業(yè)的上下游 ........................................................................................................35（2）與上下游行業(yè)之間的關(guān)聯(lián)性 ................................................................................35①與上游的關(guān)聯(lián)性 .................................................................................................35②與下游的關(guān)聯(lián)性 .................................................................................................36（3）行業(yè)的上下游行業(yè)發(fā)展?fàn)顩r對本行業(yè)的影響 ....................................................36直銷領(lǐng)域情況 ..................................................................................................36九、行業(yè)競爭情況及主要企業(yè)簡況 ......................................................37膳食營養(yǎng)補充劑行業(yè)總體情況 ......................................................................37非直銷領(lǐng)域情況 ..............................................................................................37主要企 業(yè)簡要情況 ..........................................................................................38（1）直銷領(lǐng)域的主要企業(yè) ............................................................................................38①安利（中國）日用品有限公司 .........................................................................38②完美（中國）日用品有限公司 .........................................................................39③如新（中國）日用保健品有限公司 ....................