【正文】 . 5 有利于建立一個(gè)完善的現(xiàn)代汽車流通體系 .............................................. 5 有利于實(shí)現(xiàn)區(qū)內(nèi)的產(chǎn)業(yè)升級(jí)和轉(zhuǎn)型，提升清水河區(qū)域的整體形象........... 6 有利于土地資源的最大化利用，提升單位土地效益................................ 6 有利于拉動(dòng)羅湖區(qū)乃至某市的經(jīng)濟(jì)發(fā)展 .............................................. 7 基本結(jié)論.......................................................................................................... 8 項(xiàng)目市場(chǎng)分析 .......................................................................................................... 9 宏觀背景分析................................................................................................... 9 宏觀經(jīng)濟(jì)分析 ......................................................................................... 9 宏觀政策影響 ........................................................................................... 12 中觀行業(yè)分析..................................................................................................... 15 汽車產(chǎn)業(yè)發(fā)展綜述 ................................................................................. 15 中國(guó)汽車銷售業(yè)發(fā)展分析....................................................................... 18 某汽車銷售業(yè)發(fā)展分析....................................................................... 20 某二手車市場(chǎng)發(fā)展分析....................................................................... 22 某汽車后市場(chǎng)發(fā)展分析....................................................................... 24 微觀市場(chǎng)需求分析 ............................................................................................. 27 本項(xiàng)目汽車銷售市場(chǎng)需求預(yù)測(cè) .................................................................. 27 本項(xiàng)目寫字樓需求預(yù)測(cè)............................................................................. 31 某及筍崗汽車銷售市場(chǎng)供給現(xiàn)狀........................................................... 37 筍崗寫字樓供給現(xiàn)狀 ................................................................................ 40 市場(chǎng)供需小結(jié)..................................................................................................... 42 汽車銷售市場(chǎng) ........................................................................................... 42 寫字樓...................................................................................................... 42 項(xiàng)目定位分析 ............................................................................................................ 43 本項(xiàng)目解析 ........................................................................................................ 43 項(xiàng)目區(qū)位條件解析.................................................................................... 43 項(xiàng)目交通條件解析.................................................................................... 43 項(xiàng)目土地利用和建筑現(xiàn)狀 ......................................................................... 43 項(xiàng)目綜合條件評(píng)價(jià).................................................................................... 45 項(xiàng)目SWOT分析..................................................................................................... 46 項(xiàng)目總體定位分析 ............................................................................................. 48 總體定位原則 ........................................................................................... 48 功能定位分析 ........................................................................................... 49 價(jià)格定位分析 .......................................................................................... 55 項(xiàng)目經(jīng)濟(jì)效益評(píng)價(jià) ..................................................................................................... 60 經(jīng)濟(jì)效益評(píng)價(jià)依據(jù) ............................................................................................. 60 開發(fā)節(jié)奏 .................................................................................................. 60 經(jīng)營(yíng)模式 ................................................................................................. 60 資金來源 ................................................................................................. 61 基準(zhǔn)收益率.............................................................................................. 62 關(guān)鍵數(shù)據(jù)來源一覽表 ............................................................................... 62 項(xiàng)目建設(shè)內(nèi)容與建設(shè)規(guī)模................................................................................... 62 項(xiàng)目投資估算..................................................................................................... 63 項(xiàng)目開發(fā)建設(shè)成本 ................................................................................... 63 開發(fā)建設(shè)階段的期間費(fèi)用 ........................................................................ 65 項(xiàng)目總投資額 .......................................................................................... 65 項(xiàng)目收入預(yù)測(cè)..................................................................................................... 66 各物業(yè)經(jīng)營(yíng)預(yù)測(cè)....................................................................................... 66 項(xiàng)目收入預(yù)測(cè) .......................................................................................... 69 項(xiàng)目成本費(fèi)用測(cè)算 ............................................................................................. 72 運(yùn)營(yíng)成本 .................................................................................................. 72 稅費(fèi) ........................................................................................................ 72 企業(yè)所得稅............................................................................................... 72 土地增值稅............................................................................................... 72 項(xiàng)目支出 ................................................................................................. 73 項(xiàng)目經(jīng)濟(jì)效益評(píng)價(jià) .............................................................................................. 74 財(cái)務(wù)評(píng)價(jià)指標(biāo) .......................................................................................... 74 敏感性分析.............................................................................................. 79 盈虧平衡分析 .......................................................................................... 80 項(xiàng)目開發(fā)總體評(píng)價(jià) ......................................