【正文】 .................................................................................................................................12第三章：市場分析 ................................................................................................................................................13一、市場介紹 ....................................................................................................................................................13二、目標(biāo)市場 ....................................................................................................................................................14三、顧客的購買準(zhǔn)則 ........................................................................................................................................15四、銷售策略 ....................................................................................................................................................16五、市場滲透和銷售量 ....................................................................................................................................16第四章，競爭性分析 ............................................................................................................................................17一、競爭者 ........................................................................................................................................................17二、競爭策略或消除壁壘 ................................................................................................................................181．競爭者 [A， B 等 ] ....................................................................................................................................18第五章；產(chǎn)品與服務(wù) ............................................................................................................................................19一、產(chǎn)品品種規(guī)劃 ............................................................................................................................................19二、研究與開發(fā) ................................................................................................................................................20三、未來產(chǎn)品和服務(wù)規(guī)劃 ................................................................................................................................20四、生產(chǎn)與儲(chǔ)運(yùn) ................................................................................................................................................20五、包裝 ............................................................................................................................................................212 / 41六、實(shí)施階段 ....................................................................................................................................................21七、服務(wù)與支持 ................................................................................................................................................21第六章 市場與銷售 ............................................................................................................................................22一、市場計(jì)劃 ....................................................................................................................................................22二、銷售策略 ....................................................................................................................................................23實(shí)時(shí)銷售方法 .........................................................................................................................................23產(chǎn)品定位 .................................................................................................................................................23三、銷售渠道與伙伴 ........................................................................................................................................23四、銷售周期： ................................................................................................................................................25五、定價(jià)策略 ....................................................................................................................................................26產(chǎn)品、服務(wù)： .........................................................................................................................................26產(chǎn)品 /服務(wù) B ............................................................................................................................................27六、市場聯(lián)絡(luò)； ................................................................................................................................................27貿(mào)易展銷會(huì) .............................................................................................................................................27廣告宣傳 .................................................................................................................................................28新聞發(fā)布會(huì) .............................................................................................................................................28年度會(huì)議 /學(xué)術(shù)討論會(huì) ...........................................................................................................................28國際互聯(lián)網(wǎng)促銷 .....................................................................................................................................28其它促銷因素 .........................................................................................................................................28貿(mào)易刊物、文章報(bào)導(dǎo) .............................................................................................................................29直接郵寄 .................................................................................................................................................29七、社會(huì)認(rèn)證 ....................................................................................................................................................29第七章 財(cái)務(wù)計(jì)劃 ...................