【正文】 ................................................................................................................10 市場調查結果 .............................................................................................................................10 市場預測 .....................................................................................................................................12 競爭分析 .....................................................................................................................................12第四章 營銷策略 .................................................................................................................................12 營銷目標 .....................................................................................................................................12 銷售渠道 .....................................................................................................................................13 項目產(chǎn)品服務 .............................................................................................................................13 營銷策略 .....................................................................................................................................14 客戶關系管理 .............................................................................................................................14第五章 公司戰(zhàn)略與管理 .....................................................................................................................15 公司文化 .....................................................................................................................................15 公司戰(zhàn)略 .....................................................................................................................................16 發(fā)展初期（ 1~3 年） ..........................................................................................................16 拓展中期（ 4~6 年） ..........................................................................................................17 成熟后期 .............................................................................................................................17 組織結構 .....................................................................................................................................18 人員配置 .....................................................................................................................................183 人員培訓 .....................................................................................................................................19 人員績效考核方法 .....................................................................................................................20 薪酬獎懲制度 .............................................................................................................................20 媒介計劃 .....................................................................................................................................20第六章 財務預測與分析 .......................................................................................................................21 初始投資成本 .............................................................................................................................21 財務預算 .....................................................................................................................................21 資產(chǎn)負債的預測 .........................................................................................................................22 利潤的預測 .................................................................................................................................23 現(xiàn)金流量的預測 .........................................................................................................................24 財務指標評價 .............................................................................................................................24第七章 風險分析 .................................................................................................................................25 合作伙伴風險 .............................................................................................................................26 政策風險 .....................................................................................................................................26 財務風險 .....................................................................................................................................26 管理風險 .....................................................................................................................................26 競爭風險 .....................................................................................................................................27 成本回收及利潤的風險 .............................................................................................................27 退出機制 .....................................................................................................................................27第八章 法律分析 .................................................................................................................................27 法律環(huán)境分析 .............................................................................................................................27 法律責任分析 .............................................................................................................................28 公司辦理流程 .............................................................................................................................29 工商 .......................................................................