【正文】 ........................................................................................................................2 利潤(rùn)說(shuō)明 ......................................................................................................................................3第二章 項(xiàng)目公司介紹 ...................................................................................................................1第三章 項(xiàng)目團(tuán)隊(duì)管理 ...................................................................................................................3 項(xiàng)目組織框架 ..............................................................................................................................3 團(tuán)隊(duì)管理獎(jiǎng)勵(lì)機(jī)制 ......................................................................................................................6 人員配置 ......................................................................................................................................6第四章 項(xiàng)目市場(chǎng)分析 ...................................................................................................................7 行業(yè)市場(chǎng)分析 ..............................................................................................................................7 電商平臺(tái)市場(chǎng) ..............................................................................................................................8 家具電商平臺(tái)市場(chǎng) ....................................................................................................................11 未來(lái)電商平臺(tái)市場(chǎng)趨勢(shì) ............................................................................................................12第五章 項(xiàng)目營(yíng)銷(xiāo)策略 ..................................................................................................................14 品牌建立與提升策略 .................................................................................................................14 網(wǎng)站建設(shè) .....................................................................................................................................15 網(wǎng)站推廣策略 .............................................................................................................................16 良好客戶關(guān)系建立 .....................................................................................................................17 人才策略 .....................................................................................................................................17第六章 項(xiàng)目 SWOT 分析 ..............................................................................................................19 優(yōu)勢(shì)分析 ....................................................................................................................................19 劣勢(shì)分析 ....................................................................................................................................24 機(jī)遇分析 ....................................................................................................................................24 威脅分析 ....................................................................................................................................25第七章 項(xiàng)目投資說(shuō)明 ..................................................................................................................26 資金需求說(shuō)明 ............................................................................................................................26 資金使用計(jì)劃 ............................................................................................................................26 融資合作說(shuō)明 ............................................................................................................................27 回報(bào)償還計(jì)劃 ............................................................................................................................27 投資抵押及擔(dān)保 ........................................................................................................................28 投資者介入公司管理之程度說(shuō)明 ............................................................................................28 融資其他說(shuō)明 ............................................................................................................................28第八章 項(xiàng)目的財(cái)務(wù)分析 ..............................................................................................................29 財(cái)務(wù)評(píng)價(jià)原則 ............................................................................................................................29 經(jīng)濟(jì)效益分析 ............................................................................................................................293 / 42第九章 風(fēng)險(xiǎn)分析及防范措施 .........................................................................................