【正文】 ...............................................9 費(fèi)用支出情況 .................................................................................................................9三、2022 年計(jì)劃 .......................................................................................................................10 產(chǎn)量計(jì)劃 .......................................................................................................................10 銷量計(jì)劃 .......................................................................................................................10 費(fèi)用預(yù)算 .......................................................................................................................11四、2022 年?duì)I銷政策 ...............................................................................................................12 營(yíng)銷策略 .......................................................................................................................12 價(jià)格政策 .......................................................................................................................12 貨款結(jié)算 .......................................................................................................................14 組織及營(yíng)銷隊(duì)伍建設(shè) ...................................................................................................15 產(chǎn)品分銷 .......................................................................................................................19 銷售網(wǎng)絡(luò)模式 ........................................................................................................21 價(jià)格表 ....................................................................................................................231 / 35 樣機(jī)政策 ................................................................................................................24 分銷渠道鼓勵(lì)策略 ................................................................................................25 分銷渠道管理 ........................................................................................................26 激勵(lì)政策 ................................................................................................................27 終端銷售 ................................................................................................................27 產(chǎn)品組合及策略 ...........................................................................................................31 產(chǎn)品設(shè)計(jì)理念 ........................................................................................................31 產(chǎn)品定位 ................................................................................................................31 組合策略 ................................................................................................................32 銷售保障及支持 ...........................................................................................................33 促銷組合策略 ...............................................................................................................34 廣告促銷 ................................................................................................................34 公共關(guān)系 ................................................................................................................35 促銷及推廣 ............................................................................................................35五、市場(chǎng)推廣 ............................................................................................................................37 市場(chǎng)推廣計(jì)劃 ...............................................................................................................37 年度促銷安排 ...............................................................................................................37 廣告策略及媒體組合 ...................................................................................................38 廣告公司 .......................................................................................................................39六、新產(chǎn)品研發(fā) ........................................................................................................................40 新品的開發(fā)策略 ...........................................................................................................40 新產(chǎn)品介紹 ...................................................................................................................40 新產(chǎn)品定價(jià) ...................................................................................................................41七、產(chǎn)品生產(chǎn) ............................................................................................................................42 國(guó)際支持 .......................................................................................................................42 原材料供應(yīng) ...................................................................................................................42 成本構(gòu)成 .......................................................................................................................43八、物流管理 ............................................................................................................................44 倉儲(chǔ)、運(yùn)貨公司 ...........................................................................................................44 發(fā)貨流程 .......................................................................................................................44 發(fā)票流程 .......................................................................................................................45九、人員管理制度、程序 ........................................................................................................46 各職位的匯報(bào)程序及相互配合關(guān)系圖 .......................................................................46 人員招聘制度 ...............................................................................................................47 人員任命 .......................................................................