【正文】 .......................................................................................................9 公司歷史 ..............................................................................................................................93 產(chǎn)品與服務(wù) .....................................................................................................................................10 醫(yī)學(xué)網(wǎng)產(chǎn)品和服務(wù)概述 ....................................................................................................10 ?？凭W(wǎng) ................................................................................................................................11 ?？凭W(wǎng)概述 ............................................................................................................11 傳統(tǒng)分會服務(wù)模式 ................................................................................................11 ?？凭W(wǎng)提供的服務(wù) ................................................................................................12 ?？凭W(wǎng)服務(wù)示例（腫瘤網(wǎng)） ................................................................................15 社區(qū)醫(yī)療網(wǎng) ........................................................................................................................16 社區(qū)醫(yī)療網(wǎng)的服務(wù)模式 ........................................................................................16 社區(qū)醫(yī)療網(wǎng)提供的服務(wù) ........................................................................................16 健康網(wǎng) ................................................................................................................................16 總結(jié) ....................................................................................................................................164 市場分析 .........................................................................................................................................17醫(yī)療行業(yè)市場分析 .............................................................................................................................17 傳統(tǒng)醫(yī)療行業(yè)服務(wù)模式 ........................................................................................17 互聯(lián)網(wǎng)對傳統(tǒng)醫(yī)療行業(yè)的影響 ............................................................................17 醫(yī)療行業(yè)市場大小及增長趨勢 ............................................................................18 細(xì)分市場分析 ....................................................................................................................20 專科網(wǎng) ....................................................................................................................20 社區(qū)醫(yī)療網(wǎng) ............................................................................................................20 健康網(wǎng) ....................................................................................................................20 競爭分析 ............................................................................................................................21 國外先進模式分析 ............................................................................................................22 相關(guān)法律、法規(guī) ................................................................................................................225 公司戰(zhàn)略及實施 .............................................................................................................................233 / 46公司戰(zhàn)略定位 .....................................................................................................................................23 競爭策略 ............................................................................................................................23 成長策略 ............................................................................................................................24 合作關(guān)系 ............................................................................................................................24 與專科分會的合作關(guān)系 ........................................................................................24 與醫(yī)藥廠商的合作關(guān)系 ........................................................................................25 實施計劃 ............................................................................................................................27 營銷策略 ............................................................................................................................28 產(chǎn)品與服務(wù)策略 ....................................................................................................28 銷售渠道策略 ........................................................................................................28 促銷策略 ................................................................................................................28 市場推廣計劃 ....................................................................................................................29 銷售預(yù)測 ............................................................................................................................296 公司運營體系 .................................................................................................................................30 核心業(yè)務(wù)流程 ....................................................................................................................30 研究與開發(fā)流程 ................................................................................................................30 員工招聘 ............................................................................................................................31 項目管理 ............................................................................................................................327 公司組織和管理 .............................................................................................................................34 組織結(jié)構(gòu) ............................................................................................................................34 現(xiàn)行組織結(jié)構(gòu) ........................................................................................................34 未來組織結(jié)構(gòu) ......