【正文】 ch. The second chapter focuses on the concept of design psychology and emotional experience. In the third chapter, the visual psychology of the clothing color design is studied. The fourth chapter discusses the innovation and application of rhythm and rhythm in fashion design. In the fifth chapter, the tactile sensation caused by the texture of the clothing fabric is excavated. In the sixth chapter, the relationship between odor and memory is discussed. In the seventh chapter, the necessity of the emotional design and the concept of clothing design is summarized. Key Words：Vision。第七章，總結(jié)情感化設(shè)計(jì)融入到服裝設(shè)計(jì)的必要性及概念化服裝設(shè)計(jì)。第五章，挖掘服裝面料的肌理所產(chǎn)生的觸覺感受。第三章，研究服裝色彩設(shè)計(jì)產(chǎn)生的視覺心理。首尾兩章對(duì)研究課題進(jìn)行分析與總結(jié)。以達(dá)到人們感官與思維上的滿足，最終將設(shè)計(jì)情感與創(chuàng)新理念合二為一。（請(qǐng)?jiān)谝陨舷鄳?yīng)方框內(nèi)打“√”）作者簽名：尹朝 2016年 5 月 11日導(dǎo)師簽名： 年 月 日摘 要 本文以感官為突破點(diǎn)，對(duì)服裝圖案、面料、顏色設(shè)計(jì)進(jìn)行研究，通過調(diào)查的方法，探討消費(fèi)者潛在的消費(fèi)行為。本人授權(quán)省級(jí)優(yōu)秀學(xué)士論文評(píng)選機(jī)構(gòu)將本學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)進(jìn)行檢索，可以采用影印、縮印或掃描等復(fù)制手段保存和匯編本學(xué)位論文。本人完全意識(shí)到本聲明的法律后果由本人承擔(dān)。 專業(yè)整理分享 武漢理工大學(xué)畢業(yè)設(shè)計(jì)（論文）設(shè)計(jì)心理學(xué)在服裝設(shè)計(jì)中的應(yīng)用學(xué)院（系）： 藝術(shù)與設(shè)計(jì)學(xué)院 專業(yè)班級(jí)： 設(shè)計(jì)學(xué)專業(yè)1201班 學(xué)生姓名： 尹朝 指導(dǎo)教師： 楊先藝 完美DOC格式 學(xué)位論文原創(chuàng)性聲明本人鄭重聲明：所呈交的論文是本人在導(dǎo)師的指導(dǎo)下獨(dú)立進(jìn)行研究所取得的研究成果。除了文中特別加以標(biāo)注引用的內(nèi)容外，本論文不包括任何其他個(gè)人或集體已經(jīng)發(fā)表或撰寫的成果作品。 作者簽名：尹朝 2016年 5 月 11日學(xué)位論文版權(quán)使用授權(quán)書本學(xué)位論文作者完全了解學(xué)校有關(guān)保障、使用學(xué)位論文的規(guī)定，同意學(xué)校保留并向有關(guān)學(xué)位論文管理部門或機(jī)構(gòu)送交論文的復(fù)印件和電子版，允許論文被查閱和借閱。本學(xué)位論文屬于保密囗，在 年解密后適用本授權(quán)書不保密囗 。研究點(diǎn)最終定位到如何激發(fā)人們深層次對(duì)服裝的感情，讓消費(fèi)者與服裝產(chǎn)生情感共鳴，使服裝與一種新的概念思維聯(lián)系在一起，從而衍生出一種新的概念化服裝。 [美]唐納德?A?諾曼.《設(shè)計(jì)心理學(xué)（第三冊(cè)）》[M].北京:中信出版社，2015. 全文分八個(gè)章節(jié)，并結(jié)合三個(gè)情感化服裝案例進(jìn)行研究。第二章，重點(diǎn)闡述設(shè)計(jì)心理學(xué)概念及情感體驗(yàn)。第四章，探討節(jié)奏與韻律在服裝設(shè)計(jì)中的創(chuàng)新應(yīng)用。第六章，探討氣味與記憶的關(guān)系。 關(guān)鍵詞： 視覺 聽覺 觸覺 嗅覺 服裝設(shè)計(jì) 情感化Abstract In this paper, the sense as a breakthrough point, the clothing pattern, fabric, color design research, through the investigation methods, to explore the potential consumer behavior. The final positioning of research to how to arouse people39。 Hearing。 Smell。 Emotional目 錄摘 要 5Abstract 6第一章 緒論 .................................................................................................................................7 .................................................................................................................................7.....................................................................................................................8..................................................................................................................................8第二章 設(shè)計(jì)心理學(xué)概念分析............................................................................................................9 感官的形成與發(fā)展.......................................................................................................9............................................................................................9 .............................................................................................9 ................................................................................................10第三章 視覺在服裝設(shè)計(jì)中的應(yīng)用 ............................................................................................10 ...............................................................................11 .........................................................................................................................11 .........................................................................................................12 .....................................................................................13 ................................................................................................................................14第四章 聽覺在服裝設(shè)計(jì)中的應(yīng)用............................................................................................15................................................................................................16................................................................................................17 ....................................................................................................................................17第五章 觸覺在服裝設(shè)計(jì)中的應(yīng)用................................................................................................................18............................................................................................................18 ...............................................................................................................19 ...........................................................................................................20……………………………………………………………………………………....21第六章 嗅覺在服裝設(shè)計(jì)中的應(yīng)用 “聯(lián)覺”現(xiàn)象........................................................................................................22 ....................................................................................................................23 ...................................................................................................................................23第七章 情感化設(shè)計(jì)融入到服裝設(shè)計(jì)的必要性...................................................................................24 .................................................................................24 ...............................................................................................................24 150個(gè)連體燈花的禮服...........................................................................................24 Pari的著裝打扮......................................................................................................25 ............................................................................................................25 ..............................................................................................................