修辭在廣告中的運(yùn)用(英文版)-展示頁(yè)
2025-07-08 00:43本頁(yè)面
【正文】 , advertisement posers will employ the rhetoric device in the English advertisement. For example: She has her own spirit and it graces everyone she es near. This is a piece of advertisement for “perfume”. It can be found that this kind of perfume is personified in the advertisement. In the advertisement, “she” not only refers to those who favor this kind of perfume but also refers to the perfume itself. By giving life to the product, it can effectively shorten the distance between the advertisement poser and the customers, making the customers feel more cordial. Absolutely, the advertisement will make the customers willing to buy the perfume. The use of personification endows the advertisement with such magic power. D. Parallelism “In parallel construction it is necessary to balance word for word (noun with noun, verb with verb, adjective with adjective, etc) phrase with phrase, clause with clause, sentence with sentence.” Parallelism will not be neglected by advertisement posers. It is reported that parallelism is one of the most frequently used of all English rhetorical device.For example: For dreamers it’s paradise. For romantics it’s true bliss. For $199 a night it’s absolutely irresistible. To learn more about the principality of Monaco call 800it’s9696. This is an advertisement for a travel agency—Monaco。 功能 Introduction Nowadays, concerning with advertisement, different people have different opinions. For most of the people, the distinct feature of advertisement is that advertisement is a bination of content and style. That is to say, a good advertisement not only has attraction in content, but also has charm in style. Obviously, the determinative factor of a good or a bad advertisement is whether the use of rhetoric is appropriate or not. It can be found that the use of rhetoric plays a very important role in advertisement. Without the use of rhetoric, absolutely, there is no good advertisement. Therefore, it is necessary to make an analysis and study on this subject.The whole thesis is concerned about the use of rhetoric in English advertisement, and the thesis is divided into three parts. The first part talks about the definition and function of advertisement. The second part illustrates the definition and function of rhetoric. The third part makes a carefully study on the use of main rhetorical devices in English advertisement, such as, simile, metaphor, pun, personification, parallelism and rhyme.I. AdvertisementAs for advertisement and products, some people believe the successful selling of products cannot be separated from advertisement. Advertisement kee
環(huán)評(píng)公示相關(guān)推薦
鄂ICP備17016276號(hào)-1