中外廣告對比(英文版)-展示頁
2025-02-18 05:52本頁面
【正文】 so hard to imagine what will be introduced. Chinese AD shows people the goods in an indirect way, especially when they are concerned with emotions. Only melt in the mouth instead of in the hands . West (straightforward) 不溶在手，只溶在口。 Advertising Contrast Between China and West Washing machine Ice cream 冰箱已是它的地盤，活著還有什么意義。 Collectivism and Individualism Innovative and hidebound (墨守成規(guī)的 ) Talk in a roundabout or straightforward way Positive and ironical （反語的） is a reflection of culture Chinese ad reflects a group a mon idea: to emphasize the whole, attaches great importance to the family and kinship. Western advertisement is a reflection of their selfcentered culture, emphasizing the individual39。 —— MM’ s Life es at you fast. China (roundabout)委婉的
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