【正文】 ....................................................................................................1第一章 宗旨及商業(yè)模式........................................................................................1第二章 我們的產(chǎn)品和服務(wù)....................................................................................2第三章 市場(chǎng)定位（目標(biāo)市場(chǎng)）............................................................................4第四章 管理............................................................................................................5第五章 資金籌措方法............................................................................................6第六章 財(cái)務(wù)預(yù)計(jì)....................................................................................................6第二部分 綜述............................................................................................................6第一章 項(xiàng)目背景....................................................................................................6一、 項(xiàng)目提出的原因............................................................................................6二、 項(xiàng)目環(huán)境背景................................................................................................8三、 項(xiàng)目?jī)?yōu)勢(shì)分析................................................................................................9四、 項(xiàng)目運(yùn)作的可行性......................................................................................10五、 項(xiàng)目的獨(dú)特性與創(chuàng)新分析..........................................................................13六、 項(xiàng)目目標(biāo)......................................................................................................15七、 投資回報(bào)......................................................................................................15八、 項(xiàng)目結(jié)論......................................................................................................16第二章 項(xiàng)目介紹..................................................................................................16一、 項(xiàng)目建設(shè)宗旨..............................................................................................16二、 定位與總體目標(biāo)..........................................................................................17三、 項(xiàng)目規(guī)劃與建設(shè)進(jìn)度..................................................................................18四、 資源整合與系統(tǒng)設(shè)計(jì)..................................................................................21五、 網(wǎng)站結(jié)構(gòu)與欄目板塊..................................................................................25六、 主要欄目介紹..............................................................................................27七、 項(xiàng)目的商業(yè)模式..........................................................................................28八、 信息/資源來(lái)源.............................................................................................29九、 無(wú)形資產(chǎn)......................................................................................................30十、 策略聯(lián)盟......................................................................................................31十一、收益來(lái)源概述（盈利模式）..................................................................32第三章 市場(chǎng)分析..................................................................................................32一、 互聯(lián)網(wǎng)市場(chǎng)狀況及成長(zhǎng)..............................................................................32二、 商務(wù)模式的市場(chǎng)定位..................................................................................33三、 目標(biāo)市場(chǎng)的設(shè)定..........................................................................................35四、 傳統(tǒng)行業(yè)的市場(chǎng)狀況..................................................................................38五、 營(yíng)銷渠道定位及特點(diǎn)..................................................................................39六、 項(xiàng)目的市場(chǎng)優(yōu)勢(shì)..........................................................................................42七、 市場(chǎng)趨勢(shì)預(yù)測(cè)和市場(chǎng)機(jī)會(huì)..........................................................................44八、 行業(yè)政策......................................................................................................48第四章 競(jìng)爭(zhēng)分析..................................................................................................49一、 農(nóng)業(yè)網(wǎng)站發(fā)展現(xiàn)狀......................................................................................49二、 目前我國(guó)農(nóng)業(yè)網(wǎng)站發(fā)展的主要特點(diǎn)..........................................................50三、 SWOT分析..................................................................................................53四、 項(xiàng)目與主要的農(nóng)業(yè)B2B網(wǎng)站的區(qū)別........................................................ 54第五章 商業(yè)實(shí)施方案......................................................................................... 54 一、商業(yè)模式實(shí)施方案總體規(guī)劃.......................................................................54 二、營(yíng)銷策劃.......................................................................................................55 三、市場(chǎng)推廣.......................................................................................................56 四、銷售方式與環(huán)節(jié)...........................................................................................57 五、銷售政策.......................................................................................................58 六、銷售目標(biāo)（未來(lái)五年）...............................................................................58第六章 股本結(jié)構(gòu)和退出機(jī)制..............................................................................59 一、持股比例要求...............................................................................................59 二、退出機(jī)制.......................................................................................................60第七章 項(xiàng)目風(fēng)險(xiǎn)點(diǎn)與對(duì)策..................................................................................60一、 風(fēng)險(xiǎn)因素......................................................................................................60二、 對(duì)策..............................................................................................................61第八章 財(cái)務(wù)可行性分析......................................................................................63一、 財(cái)務(wù)分析說(shuō)明................................