淺析南充方鍋魁的發(fā)展前景概述-展示頁
2025-07-04 11:58本頁面
【正文】 析南充方鍋魁的發(fā)展前景學(xué)生姓名吳萍學(xué) 號2009111084所在系經(jīng)濟與管理系專業(yè)名稱市場營銷班 級2009級本科二班指導(dǎo)教師張佳妮成績四川師范大學(xué)成都學(xué)院二○一一年五月5 / 10 淺析南充方鍋魁的發(fā)展前景學(xué)生：吳萍 指導(dǎo)教師：張佳妮內(nèi)容摘要：隨著時間的流逝，經(jīng)濟的發(fā)展，百年鍋魁走出了“圓形軌跡”，現(xiàn)在以方鍋魁最為有名。南充方鍋魁打破了圓形鍋魁的局限，并與川菜結(jié)合在一起。這是南充市18大名特小吃中第一家被市工商局批準申報商標(biāo)注冊權(quán)的名小吃。并且發(fā)展態(tài)勢很好。但是，方鍋魁由于現(xiàn)做現(xiàn)賣，保質(zhì)期短，降低了小吃經(jīng)營的可操作性。隨著生活水平的提高，人們對食品的要求將會越來越高，但是隨著我市“旅游旺市”戰(zhàn)略的實施，外地來的游客將會增多，所以方鍋魁今后的發(fā)展依然很值得經(jīng)營者、決策者思索。an, Nanbu and other surrounding counties Nanchong City, are slowly introduced side Guokui. And the development of the situation is excellent. However, the side Guokui as make and sell, short shelf life, reducing the snack business of operation. Guokui in the development side, we should pay attention to product quality, increase publicity efforts to stimulate consumption and the source, to secure the good side Guokui development. As living standards improve, people will demand more and more food, but foreign tourists will increase to, so the party39。s 目錄一、南充方鍋魁的發(fā)展現(xiàn)狀 1(一)百年鍋魁走出“圓形軌跡” 1（二）小小方鍋魁的商標(biāo)權(quán) 2（三）方鍋魁迎來的南充
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