淺析傳統(tǒng)營(yíng)銷與網(wǎng)絡(luò)營(yíng)銷的整合畢業(yè)論文-展示頁(yè)
2025-07-04 03:09本頁(yè)面
【正文】 ...................................................................................................................................................3二、沃林農(nóng)業(yè)（青島）有限公司介紹 ...................................................................................................3公司概況 .........................................................................................................................................3三、沃林農(nóng)業(yè)的 SWOT 分析 .................................................................................................................3優(yōu)勢(shì) .................................................................................................................................................3劣勢(shì) .................................................................................................................................................5機(jī)會(huì) .................................................................................................................................................6威脅 .................................................................................................................................................7四、傳統(tǒng)營(yíng)銷在沃林農(nóng)業(yè)中的應(yīng)用情況 ...............................................................................................8傳統(tǒng)營(yíng)銷的含義 .............................................................................................................................8傳統(tǒng)營(yíng)銷在沃林農(nóng)業(yè)中的所暴露出的問(wèn)題 .................................................................................8五、決定采用網(wǎng)絡(luò)營(yíng)銷與傳統(tǒng)營(yíng)銷相結(jié)合應(yīng)用 ...................................................................................9網(wǎng)絡(luò)營(yíng)銷含義 .................................................................................................................................9企業(yè)建立實(shí)施網(wǎng)絡(luò)營(yíng)銷策略的方式步驟 .....................................................................................9對(duì)網(wǎng)絡(luò)營(yíng)銷可能產(chǎn)生的問(wèn)題制訂預(yù)測(cè)方案 ...............................................................................10沃林農(nóng)業(yè)網(wǎng)絡(luò)營(yíng)銷與傳統(tǒng)營(yíng)銷的整合 .......................................................................................11企業(yè)通過(guò)網(wǎng)絡(luò)營(yíng)銷創(chuàng)新獲取的競(jìng)爭(zhēng)優(yōu)勢(shì) ...................................................................................12網(wǎng)絡(luò)營(yíng)銷與傳統(tǒng)營(yíng)銷的整合為沃林農(nóng)業(yè)帶來(lái)的機(jī)遇 ...............................................................13六、小結(jié) .................................................................................................................................................13參考文獻(xiàn) .................................................................................................................................................14致謝 .........................................................................................................................................................15淺析傳統(tǒng)營(yíng)銷與網(wǎng)絡(luò)營(yíng)銷的整合洪成0802 市場(chǎng)營(yíng)銷【摘要】隨著信息化的發(fā)展，競(jìng)爭(zhēng)在變，21 世紀(jì)的企業(yè)市場(chǎng)競(jìng)爭(zhēng)日趨激烈，且對(duì)抗性不斷地增強(qiáng)，要求企業(yè)對(duì)自身營(yíng)銷方式的要求也日益提高。企業(yè)單一依靠傳統(tǒng)營(yíng)銷的方式很難在信息環(huán)境下取得優(yōu)秀的業(yè)績(jī)，只有順應(yīng)信息化的趨勢(shì)，采取網(wǎng)絡(luò)營(yíng)銷與傳統(tǒng)營(yíng)銷方式相結(jié)合的才能使企業(yè)更加持續(xù)的發(fā)展?！娟P(guān)鍵詞】網(wǎng)絡(luò)營(yíng)銷 傳統(tǒng)營(yíng)銷 整合Analyses the traditional marketing and work marketing integrationHong Cheng0802 MarketingAbstract ：With the development of informationization, the petition is changing, the 21st century enterprise market petition bees increasingly fierce, and continuously enhance backlash that require panies to own marketing way requirement also is increasing day by day. Enterprise single rely on the traditional marketing way under the information environment is hard to obtain the best performance, only conform to the trend of informatization, adopt work marketing and traditional marketing way can make the enterprise bining more sustainable development. Based on walter agroforestry, for example, to analyze the two marketing bination use case.Keywords ： Network marketing ,the traditional marketing, integration 一、引言隨著科學(xué)技術(shù)的發(fā)展，現(xiàn)代社會(huì)的市場(chǎng)營(yíng)銷已經(jīng)不僅僅是傳統(tǒng)意義上的營(yíng)銷。網(wǎng)絡(luò)營(yíng)銷的特點(diǎn)和優(yōu)勢(shì)在于即時(shí)雙向互動(dòng)；時(shí)空限制的消失；網(wǎng)上信息交流共享、自由、非干擾性等。人們?cè)絹?lái)越接受這種新的營(yíng)銷方式，并將其與傳統(tǒng)的營(yíng)銷方式相結(jié)合，本文詳細(xì)論析了在沃林農(nóng)業(yè)中將網(wǎng)絡(luò)營(yíng)銷與傳統(tǒng)營(yíng)銷整合的情況。 公司成立四年來(lái)
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