作坊式服裝出口企業(yè)的發(fā)展探討以服飾公司為例的論文-展示頁(yè)
2025-07-03 17:31本頁(yè)面
【正文】 倒下的。 set up a business reputation。 with professionals, optimizing personnel structure?！娟P(guān) 鍵 詞】低成本策略 生存模式 打破思維定勢(shì) 資源優(yōu)勢(shì) AbstractThe article focuses on the direction of development of the workshop and garment export enterprises, to Weihai Wanxing Garments Co., Ltd., for example, the first enterprise environment with its own status quo analysis, and propose appropriate solutions.With the needs of the exports, workshop the increase in business, unbeaten in the petition, in order to seek development in the brutal petition, more and more enterprises in the thinking and exploring their own direction of development. Through its own internship job, I learned that the garment export enterprise development difficult. In particular, the workshop or homebased business will encounter a bottleneck in the development, for these enterprises, the transition or maintain the status quo is always the many problems. Three years of university study theoretical knowledge they learned the actual bination of induction practice for small clothing export enterprises and to sum ??up the problems, propose appropriate solutions. Mainly through the analysis the Wanxing Garments Co, Ltd. an enterprise environment with its status quo, and by parison of its current mode of existence and future survival mode to confirm the direction of development, the main strategy: ownbrand strategy。未來(lái)發(fā)展方向:從不專業(yè)到專業(yè)；建立企業(yè)口碑；從無(wú)品牌到有品牌。通過(guò)三年大學(xué)的學(xué)習(xí)把自己學(xué)到的理論知識(shí)實(shí)際結(jié)合起來(lái)對(duì)小型服裝出口企業(yè)進(jìn)行上崗實(shí)習(xí)，并總結(jié)其存在的問(wèn)題，提出相應(yīng)的解決方案。通過(guò)自身實(shí)習(xí)上崗，我了解到服裝出口企業(yè)發(fā)展的“難”。作坊式服裝出口企業(yè)的發(fā)展探討－以威海萬(wàn)興服飾有限公司為例摘 要本文主要闡述了“作坊式”服裝出口企業(yè)的發(fā)展方向，以威海萬(wàn)興服飾有限公司為例，首先對(duì)企業(yè)環(huán)境與其自身現(xiàn)狀進(jìn)行分析，提出相應(yīng)的解決方案。隨著出口的需要，“作坊式”企業(yè)的增多，為了在競(jìng)爭(zhēng)中不敗，為了在殘酷的競(jìng)爭(zhēng)中謀求發(fā)展，越來(lái)越多的企業(yè)在思考探索自己的發(fā)展方向。尤其一些“作坊式”或者家庭式企業(yè)都會(huì)遇到發(fā)展的瓶頸，對(duì)于這些企業(yè)來(lái)說(shuō)自身的轉(zhuǎn)型或者維持原狀總會(huì)出現(xiàn)林林總總的問(wèn)題。主要通過(guò)分析萬(wàn)興服飾有限公司企業(yè)環(huán)境與其現(xiàn)狀，并通過(guò)其目前生存模式與未來(lái)生存模式的對(duì)比來(lái)確認(rèn)其發(fā)展方向，主要策略：自有品牌策略；企業(yè)文化與員工培訓(xùn)；配備專業(yè)人才，優(yōu)化人才結(jié)構(gòu)；建立完善客戶關(guān)系體系等。本文從實(shí)際出發(fā)，對(duì)理論加以理解，理論與實(shí)際的結(jié)合才是硬道理。 corporate culture and employee training。 to establish a sound customer relationship system. The future: never professional to professional。 never brand to brand. From reality, to be understood in the theory, theory and practical bination is the last word.【Key words】Lowcost strategy Survival mode To break the mindset Resource advantages目 錄前言1作坊式家庭式工廠的現(xiàn)狀 6 6 6 6 7 7 72服裝行業(yè)的發(fā)展近態(tài) 8 83分析影響小服裝出口企業(yè)發(fā)展的因素 9 9 9 10 10 10 114 “作坊企業(yè)”的硬實(shí)力與軟實(shí)力的競(jìng)爭(zhēng) 11 11 11 115作坊式服裝出口企業(yè)的現(xiàn)實(shí)狀態(tài) 12 12“作坊式”企業(yè)發(fā)展存在的優(yōu)勢(shì) 12 12 136影響企業(yè)發(fā)展障礙 13 13 13 13 147“作坊式企業(yè)”發(fā)展方向 14 14 15 168結(jié)論 16參考文獻(xiàn) 17致 謝 18前言顧名思義“作坊式”是指很小的小企業(yè)，這種小企業(yè)都有一個(gè)共同點(diǎn)，那就是它們也是家族式企業(yè)。由于在沿海城市利于貿(mào)易往來(lái)，服裝行業(yè)又是一個(gè)暴利行業(yè)，很多作坊式服裝小企業(yè)就應(yīng)運(yùn)而生了。隨著出口的需要，“作坊式”企業(yè)的增多，為了在競(jìng)爭(zhēng)中不敗，為了在殘酷的競(jìng)爭(zhēng)中謀求發(fā)展，越來(lái)越多的企業(yè)在思考探索自己的發(fā)展方向。隨著收入水平的持續(xù)提升,預(yù)計(jì)510年以后410萬(wàn)元收入水平的人口占比會(huì)顯著提高,同時(shí)富豪階層人數(shù)仍將繼續(xù)增加,社會(huì)整體收入水
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