淺析中國(guó)汽車(chē)市場(chǎng)o2o模式畢業(yè)論文-展示頁(yè)
2025-07-02 23:59本頁(yè)面
【正文】 . Because we have gradually found that originally only after the car market is a Zaishu predecessors, and future generations enjoy good profession, promote the birth of a number of automotive after market o2o platform, affecting the 4S shop derivatives business.Therefore, we will gradually bid farewell to the socalled golden nine silver ten month off to a good start, o2o era, the pursuit of minimalist, independent, intelligent, consumer driven factors, in traditional 4S shop sales model are difficult to meet, when the sales + service + derived three business all is subject to the impact of the o2o mode, left 4S shop only constant is change.Keywords::O2O。關(guān)鍵詞：O2O；消費(fèi)模式；極簡(jiǎn)；自主；智能化；消費(fèi)者主導(dǎo)河北科技學(xué)院 2022 屆本科生畢業(yè)論文（設(shè)計(jì)） 66AbstractO2O namely online to offline (online and offline / online), is refers to the line of business opportunities and the bination of the Inter, make the Inter bee a front line transactions, the concept first came to the United States. The concept of O2O is very wide, both online and can be involved in the line, can be referred to as O2O. Nowadays, o2o vehicle circulation mainly 5 types: accumulated more than ten years of experience in the industry of automobile vertical websites, a large car dealership group self platform, crossborder cooperation platform, the five types of car o2o business strengths and weaknesses.The changing of consumption habits is the important factor of the operation O2O.1, the car has no longer obvious cyclical. Moreover, the car is no longer the only way to solve the car demand, which to a certain extent, reduce the consumer39。因?yàn)榇蠹抑鸩桨l(fā)現(xiàn)原來(lái)只有汽車(chē)后市場(chǎng)才是一個(gè)“前人栽樹(shù)，后人乘涼”的好行當(dāng)，促生了一批汽車(chē)后市場(chǎng) O2O平臺(tái)，影響了 4S店的衍生業(yè)務(wù)。在汽車(chē)延保。具備一定品牌知名度的連鎖維修企業(yè)看準(zhǔn)這一巨大商機(jī)，促生了諸如 APP預(yù)約、上門(mén)保養(yǎng)。這個(gè)改變促生了互聯(lián)網(wǎng)思維下的汽車(chē)租憑 O2O平臺(tái)，影響了 4S店的銷(xiāo)售業(yè)務(wù)。大家消費(fèi)習(xí)性的改變是運(yùn)營(yíng) O2O的重要因素：購(gòu)車(chē)已經(jīng)不再具有明顯的周期性。O2O 的概念非常廣泛，既可涉及到線上，又可涉及到線下，可以統(tǒng)稱(chēng)為 O2O。6 河北科技學(xué)院 2022 屆本科生畢業(yè)論文（設(shè)計(jì)） 4牌6 訓(xùn)5 （二）建立良好的汽車(chē)后服務(wù)培育體制和企業(yè)文化5 作5 系4四、利用 O2O模式應(yīng)對(duì)汽車(chē)后市場(chǎng)策略3三、采用 020模式的必要性3 (五)個(gè)性需求服務(wù)缺乏3 (四)汽車(chē)后市場(chǎng)服務(wù)意識(shí)、觀念淡薄，缺乏長(zhǎng)久戰(zhàn)略規(guī)劃3 (三)不正當(dāng)競(jìng)爭(zhēng)加劇，信息不對(duì)稱(chēng)，法規(guī)缺失3 (二)管理服務(wù)水平低，行業(yè)人員素質(zhì)參差不齊3 (一)規(guī)模小、經(jīng)營(yíng)分散、缺乏行業(yè)組織II一、O2O 汽車(chē)后服務(wù)市場(chǎng)的相關(guān)概念河北科技學(xué)院 2022 屆本科生畢業(yè)論文（設(shè)計(jì)） 1河北科技學(xué)院 本科生畢業(yè)論文(設(shè)計(jì)) 題目：淺析中國(guó)汽車(chē)市場(chǎng) O2O 模式 系 別 汽車(chē)工程系 學(xué)科門(mén)類(lèi) 工學(xué) 專(zhuān) 業(yè) 汽車(chē)服務(wù)工程 學(xué) 號(hào) B121011043 姓 名 阮丹昱
公司管理相關(guān)推薦
鄂ICP備17016276號(hào)-1