【正文】 ..................................23二 鉆石廣場(chǎng)案例： ...............................................................................241．鉆石廣場(chǎng)推出市場(chǎng)的形象 .............................................................252. 目標(biāo)客戶群 .......................................................................................263．推廣策略 .........................................................................................26三 中天星園案例： ...............................................................................271．中天星園推出市場(chǎng)的形象是： .....................................................272. 物業(yè)管理 ...........................................................................................293. 中天星綜合素質(zhì)體現(xiàn)： ...................................................................294. 目標(biāo)客戶群 .......................................................................................315. 推廣策略 ...........................................................................................32四 新大陸廣場(chǎng) .....................................................................................321. 新大陸廣場(chǎng)在推出市場(chǎng)時(shí)的形象是： ...........................................33五 時(shí)代名仕案例 .................................................................................351. 時(shí)代名仕樓在推出市場(chǎng)時(shí)的形象是： ...........................................362. 目標(biāo)客戶群 .......................................................................................373. 推廣策略 ...........................................................................................37五、項(xiàng)目分析 ...............................................................................................39(一) 項(xiàng)目概況 ...........................................................................................391. 智能化管理系統(tǒng) ...............................................................................402. 戶內(nèi)配套 ...........................................................................................403. 物業(yè)管理 ...........................................................................................404. 總體規(guī)劃 ...........................................................................................41(二) 項(xiàng)目機(jī)會(huì)點(diǎn) .......................................................................................411. 市場(chǎng)有空間 .......................................................................................412. 區(qū)域有優(yōu)勢(shì) .......................................................................................423. 發(fā)展商有實(shí)力 ...................................................................................424. 自身規(guī)劃設(shè)計(jì)及概念超前 ...............................................................425. 有策劃前置觀念 ...............................................................................43(三) 項(xiàng)目問題點(diǎn) .......................................................................................431. 發(fā)展商尚未有較高知名度 ...............................................................432. 項(xiàng)目前期形象口碑不好 ...................................................................443. 項(xiàng)目目標(biāo)客戶層面較窄 ...................................................................44六、全林國際廣場(chǎng)項(xiàng)目包裝、項(xiàng)目定位策略 ...........................................46(一) 全林國際廣場(chǎng)形象定位 ...................................................................46(二) 項(xiàng)目的市場(chǎng)推廣定位 .......................................................................47(三) 目標(biāo)客戶群定位 ...............................................................................481. CEO（老板階層或首席執(zhí)行官） ...................................................482. 二次或以上的置業(yè)人士 ...................................................................493. 投資買家 ...........................................................................................504. 長(zhǎng)期駐貴陽的外來商人 ...................................................................505. 私營(yíng)經(jīng)濟(jì)中成長(zhǎng)的 “新貴 ”...........................................................516. 原住這一帶的 “老市民 ”...............................................................517. 在中華路一帶的中小型公司單位 ...................................................51(四) 項(xiàng)目包裝 ...........................................................................................521. 宗旨、思路、策略 ...........................................................................522. 項(xiàng)目包裝系列 ...................................................................................53(五) 項(xiàng)目自身素質(zhì)提升策略 ...................................................................581. 戶型設(shè)計(jì)方面 ...................................................................................582. 外立面更改建議（看附件） ...........................................................583. 園林概念設(shè)計(jì) ...................................................................................594. 物業(yè)管理及功能配套建議 ...............................................................59(六) 會(huì)所配套建議 ...................................................................................59(七) 物 業(yè)管理建 議： .................................................................................621. 建立網(wǎng) 絡(luò) 平臺(tái) ...................................................................................632. 物 業(yè) 管理方面，可以 實(shí)現(xiàn) ：..............................................................633. 安全管理采用集中 監(jiān) 控手段。在安全防 護(hù) 方面，配 備 有： ...........64(八) 項(xiàng)目有關(guān)提高附加值的建議 ...........................................................651. 直飲凈水系統(tǒng) ...................................................................................652. 提供高氣純凈水 ...............................................................................653. 節(jié) 能 設(shè)備 與 節(jié) 材的建 議 ...................................................................654. 環(huán)保設(shè)計(jì) ...........................................................................................66七、全林國際廣場(chǎng)市場(chǎng)推廣策略 ...............................................................67(一) 市場(chǎng)推廣策略臺(tái)階 ...........................................................................67(二) 地標(biāo)性物業(yè)的塑造 ...........................................................................68(二) 項(xiàng)目市場(chǎng)推廣步驟 ...........................................................................71（三）項(xiàng) 目 推 廣 活 動(dòng) .......