【正文】
sector. In E_merse, the type and analysis of customers are the problem which every participation in the E_merse business couldn39。中國電子商務(wù)的發(fā)展目前還處于初級階段,但客戶類型的劃分已初步形成。電子商務(wù)客戶分析班級:電商0 8 2 姓名:曾 玲 指導(dǎo)老師:熊奇英 二 零 一 零 年 十 月 十 日目錄摘要………………………………………………………2Abstract………………………………………………2一、引言…………………………………………………2二、電子商務(wù)背景下的不見面營銷………………………2(一)不見面銷售的利……………………………………………………………3(二)不見面銷售的弊……………………………………………………………3三、 電子商務(wù)不見面營銷下客戶的類型及應(yīng)對策略…………3 (一)理智型客戶………………………………………………………………3(二)任務(wù)型客戶………………………………………………………………4(三)主人翁型客戶……………………………………………………………4(四)吝嗇型客戶 ……………………………………………………………4(五)關(guān)系型客戶………………………………………………………………5(六)綜合型客戶………………………………………………………………5四、客戶關(guān)系和客戶服務(wù)……………………………………………6五、結(jié)束語………………………………………………………………7參考文獻(xiàn)…………………………………………………………………7摘要近幾年電子商務(wù)的迅猛發(fā)展,給商務(wù)領(lǐng)域注入了新鮮的血液和新的游戲規(guī)則。電子商務(wù)中客戶的類型和分析是每個參入電子商務(wù)的商業(yè)人士都無法回避的問題。分析和處理好客戶關(guān)系有利于電子商務(wù)更健康和長遠(yuǎn)的發(fā)展,也有利于商務(wù)人士更好的在電子商務(wù)中與客戶進(jìn)行溝通和交流。t evaded. The development of E_merse in china is still in its infancy, but the partition of the type of the client has basically formed. Good analysis and handling of the relationship with customers contributes to the more healthy E_merse and its long_term development,and also it would be helpful for bussiness people to