【正文】
經(jīng)典英文廣告詞(1)1.Good to the last ,意猶未盡。(麥斯威爾咖啡) 2.Obey your 。(索尼影碟機(jī)) 4.We lead Others copy. 我們領(lǐng)先,他人仿效。(佳能打印機(jī)) 6.Take time to indulge. 盡情享受吧?。ㄈ赋脖ち瑁?7.The relentless pursuit of perfection. 不懈追求完美。(豐田汽車(chē)) 9.Come to where the flavor is Marlboro Country. 光臨風(fēng)韻之境——萬(wàn)寶路世界。(軒尼詩(shī)酒) 11.Just do it. 只管去做。(百事流行鞋) 13.The taste is great. 味道好極了。(三星電子) 15.Intelligence everywhere. 智慧演繹,無(wú)處不在。(百事可樂(lè)) 17.We integrate, you municate. 我們集大成,您超越自我。(東芝電子) 19.Let39。(飛利浦電子) 20.No business too small, no problem too big. 沒(méi)有不做的小生意,沒(méi)有解決不了的大問(wèn)題。(耐克運(yùn)動(dòng)鞋) 2. Ask for more. 渴望無(wú)限。(雪碧) 4. Feel the new space. 感受新境界。(奧林巴斯相機(jī)) 6. Good to the last drop. 滴滴香濃,意猶未盡。(柯達(dá)相紙 / 膠卷) 8. Started Ahead. 成功之路,從頭開(kāi)始。(愛(ài)立信手機(jī)) 10. Intelligence everywhere. 智慧演繹,無(wú)處不在。(百事可樂(lè)) 12. We integrate, you municate. 我們集大成,您超越自我。(凌志轎車(chē)) 14. Poetry in motion, dancing close to me. 動(dòng)態(tài)的詩(shī),向我舞近。s make things better. 讓我們做得更好。(高露潔牙膏) 17. Can39。(可口可樂(lè)) 18. Tide39。s out. 汰漬到,污垢逃。(蘋(píng)果電腦) 20. Not all cars are created equal. 并非所有的汽車(chē)都有相同的品質(zhì)。(東芝電器) 22. Our wheels are always turning. 我們的車(chē)輪常轉(zhuǎn)不停。s Digest. 《讀者文摘》給全世界帶來(lái)歡笑。(苗條健身器材) 25. The Globe brings you the world in a single copy. 一冊(cè)在手,縱覽全球。(斯耐克威爾士餅干) 27. We39。(太陽(yáng)微系統(tǒng)公司) 28. No business too small, no problem too big. 沒(méi)有不做的小生意,沒(méi)有解決不了的大問(wèn)題。廣告代理商能從媒介獲得代理費(fèi)的廣告regulatory matters廣告規(guī)章和法規(guī)agency profit management利潤(rùn)管理advertising department 廣告部airport advertising 機(jī)場(chǎng)廣告Appeal 訴求area sampling 區(qū)域抽樣Audience 受眾。1914年始創(chuàng)于美國(guó)(簡(jiǎn)稱ABC)Animation 動(dòng)畫(huà)advertising letter 或 sales letter廣告函Bbid廣告競(jìng)標(biāo)target market目標(biāo)市場(chǎng)brand image品牌印象belowtheline advertising 線下廣告除線上廣告以外的各種廣告形式。billboard advertising 路牌廣告brand advertising 品牌廣告brand loyalty品牌忠誠(chéng)度brand preference 品牌偏好brand insistence 品牌堅(jiān)持brand name 產(chǎn)品名稱buyer’s market 買(mǎi)方市場(chǎng)Banner 橫幅廣告brand share 品牌占有率,亦稱為市場(chǎng)份額(market share)Budget 廣告預(yù)算銷(xiāo)售額百分率法(percentage of sales method)競(jìng)爭(zhēng)對(duì)抗法(petitive parity method) 又稱為“競(jìng)爭(zhēng)對(duì)等法”目標(biāo)和任務(wù)法(objective and task method)DAGMAR理論(Define Advertising Goa