“樂淘淘”電子商務(wù)策劃書-展示頁
2025-05-22 22:48本頁面
【正文】 ................81. 市場背景 ............................................................................................................8 ..............................................................................................................8總體市場調(diào)研 ..................................................................................................8本校市場調(diào)研（基于調(diào)查表形式） ..............................................................9調(diào)查情況： ....................................................................................................10調(diào)查結(jié)果： ....................................................................................................10 ................................................................................................................10 ............................................................................................................11第四章 項(xiàng)目的內(nèi)容及目標(biāo) ............................................121. 產(chǎn)品結(jié)構(gòu)版塊 ..................................................................................................12BBS 論壇交流版塊 .......................................................................................12聊天室：可以進(jìn)行即興聊天，增加網(wǎng)站的人氣。 ....................................13貼吧：可以發(fā)布一些校園發(fā)生有意思的事情的視頻，或是一些圖片。 ........................................13游戲社區(qū)（待定） ........................................................................................13淘幣 ................................................................................................................13 ........................................................................................13 ............................................................................................................15第五章 營銷策略 ....................................................161. 營銷目標(biāo)定位 ..................................................................................................16 SWOT 分析 ...............................................................16營銷策略及促銷策略 .....................................................................................17第六章 經(jīng)營風(fēng)險(xiǎn)與問題分析 ..........................................181. 面臨的主要問題與經(jīng)營風(fēng)險(xiǎn) ..........................................................................18 ................................................................................................183 / 23第七章 項(xiàng)目的可行性分析 ...........................................19 ............................................................................................................19 ................................................................................................19 .....................................................................................................19 .....................................................................................................19:包括 .......................................................................20 .........................................................................................20第八章 財(cái)務(wù)計(jì)劃（二手貨版塊） ......................................20成本預(yù)測 .........................................................................................................20收入預(yù)測 ...............
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