【正文】 .....21 淄博私車情況 ..........................................................................................................22 經(jīng)濟(jì)發(fā)展預(yù)測(cè)及房地產(chǎn)市場(chǎng)展望 ..........................................................................22 經(jīng)濟(jì)發(fā)展預(yù)測(cè) .................................................................................................................22 房地產(chǎn)市場(chǎng)預(yù)測(cè) .............................................................................................................22第二章 供應(yīng)市場(chǎng)研究 ..............................................................................................................24 供應(yīng)調(diào)研的目的和方法 ..........................................................................................2樣本選擇 ......................................................................................................................2市場(chǎng)界定 ......................................................................................................................25 供應(yīng)市場(chǎng)研究 ..........................................................................................................26A2 / 100 項(xiàng)目綜合品質(zhì) .................................................................................................................26 綜合品質(zhì)評(píng)定—— 綜合品質(zhì) ......................................................................................27 性能價(jià)格比 ..................................................................................................................28 產(chǎn)品分析 .........................................................................................................................29 供應(yīng)市場(chǎng)研究結(jié)論 ..................................................................................................45第三章 需求市場(chǎng)分析 ..................................................................................................................47 受訪人群基礎(chǔ)特征分析 ..........................................................................................47 年齡構(gòu)成： .....................................................................................................................47 家庭結(jié)構(gòu)： .....................................................................................................................48 現(xiàn)居住區(qū)域： .................................................................................................................49 對(duì)現(xiàn)居住狀況的滿意度 .................................................................................................49 職業(yè)特征： .....................................................................................................................50 交通工具： .....................................................................................................................51 受訪人群對(duì)產(chǎn)品需求特征 ......................................................................................52 購(gòu)房目的： .....................................................................................................................52 選擇區(qū)域特征 .................................................................................................................53 選擇張店的因素特征 .....................................................................................................54 能夠承受的單價(jià) .............................................................................................................55 購(gòu)買面積的特征： .........................................................................................................56 選擇建筑類型特征 .........................................................................................................57 選擇戶型類型特征 .........................................................................................................57 選擇戶型結(jié)構(gòu)特性 .........................................................................................................58 對(duì)裝修的需求特征 .........................................................................................................59 對(duì)采暖方式的需求特征 ...............................................................................................60 選擇住宅的因素（本題為多選） ...............................................................................61 對(duì)社區(qū)內(nèi)部配套設(shè)施的需求特征（本題為多選） ...................................................63 所需的物業(yè)服務(wù)特征（本題為多選） .......................................................................65 能夠接受的物業(yè)管理費(fèi) ...............................................................................................66 對(duì)部分基本配套需求的特征 .......................................................................................67A3 / 100 受訪人群的信息渠道特征 ......................................................................................69 了解開發(fā)商的實(shí)力與信譽(yù)的渠道特征 .........................................................................69 希望了解的樓盤信息 .....................................................................................................70 獲取銷售信息渠道 .........................................................................................................71 經(jīng)常閱讀的報(bào)刊 .............................................................................................................72 需求市場(chǎng)研究結(jié)論 ..................................................................................................73 客群特征： .....................................................................................................................73 產(chǎn)品需求： .....................................................................................................................73 信息渠道特征： .............................................................................................................74第四章 個(gè)案點(diǎn)評(píng) ..........................................................................................................................75 齊魯花園 ..................................................................................................................75 世紀(jì)花園 ..................................................................................................................77 新空間花園 ..................................................................................................