【正文】 .................................7 （1）競爭者現(xiàn)狀..........................................................................................8 （2）競爭者優(yōu)勢與劣勢..............................................................................9 2 UC組合的SWOT分析...............................................................................9 (1)優(yōu)勢 9 (2)劣勢.........................................................................................................9 (3)機會.........................................................................................................9 (4)風險.......................................................................................................10 良品鋪子直銷店策劃與實施...........................................................................10 1 . 店鋪介紹...................................................................................................10 （1）店鋪的定位 ........................................................................................10 （2）經(jīng)營理念...............................................................................................11 （3）店鋪文化...............................................................................................11 2店鋪管理......................................................................................................11 （1）產(chǎn)品介紹 .............................................................................................12 （2）店鋪裝修..............................................................................................13 （3）客戶關系維護與管理...........................................................................13 3 .營銷推廣策略及實施..................................................................................14 （1）網(wǎng)店銷售策略.......................................................................................14 ( 2) 網(wǎng)店推廣策略......................................................................................15........................................................................................16 “難忘的回憶，難忘的情”策劃與推廣……………………16 （1）視頻設計思路介紹...............................................................................16 ( 2) 良品宣傳視頻推廣..............................................................................17 （3）視頻營銷效果與總結..........................................................................18 “我為吃狂”主題活動..........................................................18 （1）活動目的..............................................................................................18 （2）活動宣傳..............................................................................................18 （3）活動推廣與實施..................................................................................19 （4）階段活動總結......................................................................................18 “反對日貨，支持國產(chǎn)”主題活動................................................19 （1）事件背景...............................................................................................19 （2）良品宣傳活動設計思路.......................................................................20 （3）活動實施...............................................................................................20 （4）階段活動總結.......................................................................................21 網(wǎng)店成果展示.................................................................................................22 .................................................................................................22 2. 推廣成果展示......