國際商務(wù)的經(jīng)營和跨國公司的管理-展示頁
2025-04-27 06:31本頁面
【正文】 發(fā)展；另一方面，一國經(jīng)濟(jì)發(fā)展是否順利，又取決于其是否能夠積極、合理地利用外部條件（諸如全世界的資源、市場、資金、技術(shù)等等）服務(wù)于自身經(jīng)濟(jì)發(fā)展，同時(shí)盡量避免外部因素對自己的不利影響，在與外部世界的這種合作與競爭中，趨利避害，集中全球之力造福于本國經(jīng)濟(jì)和人民。s multinational corporations and foreign direct investment of transnational business challenges at present, and to analyze the behavior of transnational corporations in China. Seeking a more reasonable strategy of transnational business. In this paper, development situation, problems and necessity, the strategic choice of these four levels of transnational corporations operate their own motivations and causes, and transnational business activities discuss within China39。關(guān)鍵詞：跨國公司，跨國經(jīng)營，經(jīng)濟(jì)全球化，對策建議，WTO International business operation and management of multinational corporations sample of Chinese multinational corporationsAbstractWith the rapid development of economic globalization and transnational corporations as the representative from the external to the economic forces of petition and the impact of the implementation of transnational business has bee a necessity in China39。尋求更加合理的跨國經(jīng)營戰(zhàn)略。 畢業(yè)論文國際商務(wù)的經(jīng)營和跨國公司的管理 目 錄目錄 .....................................................................I摘要 ....................................................................IIIABSTRACT ..............................................................IV前言.....................................................................11 緒論 ..................................................................2 國際商務(wù)的含義.....................................................2 國際商務(wù)的形式.....................................................2 跨國公司的概念.....................................................22 國際商務(wù)經(jīng)營活動的發(fā)展現(xiàn)狀.......................................3 國際商務(wù)經(jīng)營的現(xiàn)狀 ................................................33 我國跨國公司的管理現(xiàn)狀............................................5 我國跨國公司的管理現(xiàn)狀 ............................................54 中國跨國公司在國際商務(wù)經(jīng)營中存在的問題........................6 投資規(guī)模普遍偏小，難以形成規(guī)模經(jīng)濟(jì) .............................6 資金缺乏，海外融資能力弱 .........................................7 投資缺乏有效的風(fēng)險(xiǎn)防范制度和措施................................7 機(jī)制不靈活，難以適應(yīng)國際競爭環(huán)境................................7 企業(yè)海外投資技術(shù)水平低，缺乏國際競爭力.........................85 我國公司國際商務(wù)經(jīng)營問題的原因分析.............................9 海外跨國經(jīng)營活動的立法相對滯后 ..................................9 海外跨國經(jīng)營投資缺乏合理布局 ....................................9 海外跨國經(jīng)營的風(fēng)險(xiǎn)防范意識薄弱 ..................................9 政治性風(fēng)險(xiǎn)..........................................................9 經(jīng)營性風(fēng)險(xiǎn).........................................................10 企業(yè)國際商務(wù)經(jīng)營的競爭力不強(qiáng) ...................................106 中國企業(yè)如何走好國際商務(wù)經(jīng)營道路之對策.......................11 政府方面 ...........................................................11 制定適當(dāng)?shù)目傮w戰(zhàn)略和政策體系，為中國企業(yè)的跨國經(jīng)營創(chuàng)造條件.........11 企業(yè)方面 ...........................................................11 塑造健康的投資主體，增強(qiáng)海外企業(yè)的國際競爭力.......................117 我國企業(yè)跨國化經(jīng)營道路的發(fā)展前景 ..............................148 結(jié)論 .........................
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