【正文】 ................................................................................................6 突出抓好城區(qū)建設(shè) ...........................................................................................................................................6 突出重點(diǎn)園區(qū)建設(shè) ...........................................................................................................................................73．受訪者對(duì)房地產(chǎn)發(fā)展分析 ......................................................................................................................................74．受訪者對(duì)房地產(chǎn)政策分析 ......................................................................................................................................75．受訪者對(duì)商業(yè)地產(chǎn)分析 ..........................................................................................................................................8 以經(jīng)貿(mào)路為核心的特點(diǎn) ......................................................................................................................................8 以護(hù)城河路為軸心，呈“豐”字形延伸的特點(diǎn) ................................................................................................9 大型商業(yè)集中在經(jīng)貿(mào)路和護(hù)城河路核心商圈 ...............................................................................................9 品牌專賣店集中在經(jīng)貿(mào)路和柏城大道上 .......................................................................................................9第二部分 中觀部分的分析 ...........................................................................................101．受訪者對(duì)零售消費(fèi)分析 ........................................................................................................................................102．受訪者對(duì)商業(yè)經(jīng)營(yíng)狀況分析 ................................................................................................................................11 商場(chǎng)方面 ............................................................................................................................................................11 超市方面 ............................................................................................................................................................11 專業(yè)市場(chǎng)方面 ....................................................................................................................................................11 服裝市場(chǎng) .........................................................................................................................................................11 建材、家俱、裝飾材料市場(chǎng) .........................................................................................................................12 手機(jī)、電器專營(yíng)店市場(chǎng) .................................................................................................................................12 商業(yè)街方面 ........................................................................................................................................................122 餐飲： ................................................................................................................................................................13 賓館酒店方面 ....................................................................................................................................................13小結(jié)： ..........................................................................................................................................................................143．受訪者對(duì)房地產(chǎn)投資分析 ....................................................................................................................................14第三部分 微觀部分的分析 ...........................................................................................151．受訪者對(duì)項(xiàng)目地段分析 ........................................................................................................................................152．受訪者對(duì)項(xiàng)目定位分析 ........................................................................................................................................163．受訪者對(duì)項(xiàng)目經(jīng)營(yíng)分析 ........................................................................................................................................164．受訪者對(duì)項(xiàng)目售價(jià)分析 ........................................................................................................................................165．受訪者對(duì)項(xiàng)目發(fā)展分析 ........................................................................................................................................16第四部分 采訪案實(shí)錄與分析 .......................................................................................17 ..........................................................................................................................................................17 西平柏城商場(chǎng)經(jīng)理 ...........................................................................................................................................17 銀基商貿(mào)城招商經(jīng)理 .......................................................................................................................................19 鄭州火車站一帶的基本情況特征 ...............................................................................................................19 商貿(mào)城經(jīng)理對(duì)西平國(guó)際商貿(mào)城項(xiàng)目的建議 .................................................................................................20 ..............................................................................................................................................................21 海爾專賣店老板 ...............................................................................................................................................21 西平地區(qū)的消費(fèi)特征 .....................................................................................................................................21 經(jīng)營(yíng)商家對(duì)西平國(guó)際商貿(mào)城商鋪的期望（簡(jiǎn)單介紹該項(xiàng)目立項(xiàng)概況） .................................................22 經(jīng)營(yíng)商家對(duì)商鋪投資經(jīng)營(yíng)的意向 .................................................................................................................22 漯河市鑫鑫彩妝化妝品老板 ...........................................................