[調(diào)研報(bào)告]品牌競(jìng)爭(zhēng)力研究-展示頁(yè)
2025-04-23 03:34本頁(yè)面
【正文】 develop, the brand bees each enterprise successful key aspect gradually, a good brand not only brings the good prestige for the pany, brings the more market shares, the more sales revenues, have simultaneously given the customer more explicit choice goal, brings a higher quality product for the customer. The brand mold, the brand image can lead the business economic the development, the brand petitive power has been not allowed to neglect. This article through introduces and the sales way to the Yang Zhou Liangmianzhen Hotel Thing Company39。s importance, conducts the research to the brand petitive power, proposes the deficiency, in the enterprise development process targetoriented proposed that the enterprise can enhance the brand petitive power in the management process the limelight, through government39。s achievement, enables the enterprise to be able to obtain the superiority in the brand petition.Keywords Yangzhou Liangmianzhen Hotel Thing Company Brand Competitive power 目錄1 緒論..............................................................1 選題背景........................................................1 本文框架........................................................12 我國(guó)酒店用品企業(yè)品牌競(jìng)爭(zhēng)力通常面臨的問(wèn)題..........................2 品牌競(jìng)爭(zhēng)力的定義................................................2......................................2........................3................................................3................................................3................................................3 ...................................................33“揚(yáng)州兩面針酒店用品公司”的經(jīng)營(yíng)范圍和特點(diǎn)........................4................................4................................5..............................5..................................6..................................64揚(yáng)州兩面針酒店用品公司在品牌競(jìng)爭(zhēng)力中存在的問(wèn)題....................7..........................................7......................................................8..................................................8..................................................再培訓(xùn)......................................9.............................................105增強(qiáng)揚(yáng)州兩面針酒店用品公司的品牌競(jìng)爭(zhēng)力措施建議...................10.............................................11.........................................................12...................................................12，維護(hù)好兩面針品牌...........................................1再培訓(xùn)工作...............................................1擇優(yōu)上崗...................................................14結(jié)論...............................................................15致謝...............................................................16參考文獻(xiàn)...........................................................17本 科 畢 業(yè) 論 文 第18頁(yè) 共17頁(yè)1緒論美國(guó)經(jīng)濟(jì)的衰退和全球高新技術(shù)市場(chǎng)增長(zhǎng)的滯緩，給尋求跨地域發(fā)展的企業(yè)投下了重重的陰影，以往成功的經(jīng)驗(yàn)已不足以借鑒。加入WTO后，中國(guó)企
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