【正文】 ...................................................... ................................................................................................................................................................ ................................................................................................................................................................ ................................................................................................................................................................ 生產(chǎn)與技術(shù)計(jì)劃概要 [簡要 說明生產(chǎn)程序以及采用的技術(shù) 。 ] 企業(yè)簡介 [您的企業(yè)名稱是什么？它生產(chǎn)什么產(chǎn)品？ ] ...........................................................................................................................................……………. ................................................................................................................................................................ ................................................................................................................................................................ ................................................................................................................................................................ ................................................................................................................................................................ ................................................................................................................................................................ ................................................................................................................................................................ ................................................................................................................................................................ ................................................................................................................................................................ ................................................................................................................................................................ 企業(yè)主基本情況 [簡要 說明您的背景、經(jīng)歷和將來的計(jì)劃。 制造型企業(yè)商業(yè)計(jì)劃書格式 Business Plan Format for a Manufacturing Business Viji Shankar 修訂于 2020 年 8 月 Updated by Viji Shankar, August 2020 1 執(zhí)行概要 [本部分內(nèi)容只有在四項(xiàng)分項(xiàng)計(jì)劃完成后才能做出。同樣的，計(jì)劃開辦服裝廠的企業(yè)主所需要的信息與計(jì)劃生產(chǎn)加工食品的企業(yè)主所需要的信息也不盡相同。 創(chuàng)辦制造型企業(yè)的商業(yè)計(jì)劃書格式 FORMAT FOR THE SETTING UP OF A MANUFACTURING BUSINESS 2020 目錄 頁次 執(zhí)行概要 ............................................................................................................................................. 1 1. 市場營銷計(jì)劃 ............................................................................................................................. 6 . 產(chǎn)品描述 ............................................................................................................................. 6 . 目標(biāo)細(xì)分市場 ..................................................................................................................... 7 . 目標(biāo)市場地區(qū) ..................................................................................................................... 9 . 需求分析 ........................................................................................................................... 11 . 供應(yīng)分析 ........................................................................................................................... 13 . 缺口分析 ........................................................................................................................... 15 . 競爭對手的市場營銷策略 ............................................................................................... 16 . 產(chǎn)品策略 .................................................................................................................... 16 . 分銷策略 .................................................................................................................... 17 . 促銷策略 .................................................................................................................... 18 . 價(jià)格策略 .................................................................................................................... 19 . 項(xiàng)目的市場營銷策略 ....................................................................................................... 21 . 產(chǎn)品策略 .................................................................................................................... 21 分銷策略 .................................................................................................................... 21 . 促銷策略 .................................................................................................................... 23 . 價(jià)格策略 .................................................................................................................... 23 . 銷售預(yù)測 ........................................................................................................................... 25 . 用于營銷的固定資產(chǎn) ....................................................................................................... 26 . 總營銷費(fèi)用 ....................................................................................................................... 27 2. 生產(chǎn)與技術(shù)計(jì)劃 ................................................................................................................... 28 . 生產(chǎn)設(shè)施的地點(diǎn)及介紹 ................................................................................................... 28 . 相關(guān)生 產(chǎn)方式 /生產(chǎn)程序 ................................................................................................. 30 . 生產(chǎn)計(jì)劃 ........................................................................................................................... 32 . 固定資產(chǎn)