【正文】 of basic skill training prior to being mon professional managers, but transformation from a mon professional manager to an excellent mercial property professional manager is as difficult as climbing Tower of Babel in ancient Babylon. Over two decades, more than ten billions yuan RMB has been invested in Chinese real estate, about one tenth of which has been failure or not perfect. We have paid much for mistakes caused by shortage of knowledge and stubbornness which can not be repeated by the current young people. Thanks to lots of practices of Chinese mercial property, sufficient provision of environment that incubates mercial property theory in bination with practices, the advanced text book for training mercial property professional manager has emerged as the times demand.Domestic enterprises have paid much for mistakes in the filed of real estate business. For example, in 1992, a number of enterprises suffered great loss from projects in Hainan and Beihai. Many real estate enterprises were established after the national prehensive treatment in 1993. To date, China has ranked 1st in terms of the number of real estate enterprise while its management level is lower and development scale is smaller. Commercial real estate development, an open and plicated system, is much more difficult than residential one.Management of real estate enterprise needs extensive knowledge. Training of excellent real estate Entrepreneurs could help to facilitate the sector. Because mercial real estate management is much more difficult than residential one, cultivation of many experts on mercial real estate development and management could promote sustainable development of the sector. Compared with US and other developed countries, China has lagged behind in the mercial property operation, especially in the efficiency, so Chinese professional managers shall make much efforts to catch up with ones of developed countries. In the practices of property development and Shopping mall operation, we were eager to benefit from textbooks of real estate and retail trade with aim to achieving mastery through practical operations. However, retail textbooks written by US famous professors cover little about shopping mall and urban plex, or just touch on brandnew business lightly, and details are old and have little link with the practices of mercial property development and operation. Some books about mercial property marketing focus on practices rather than plicated theory, though they are of help for our practices. Since 1998, we have been focusing all spare time on mercial property theory study and its practice summingup in order to achieve deeper understanding and mastery of mercial property. We have been attaching much attention to learning from real estate study of advanced countries like US, UK, Japan and ROK. Since 2004, the author has been to the abovementioned countries to have overseas investigation and written dozens of investigation reports on mercial property projects. The author has benefited lot from systematic study on urban plexes, shopping malls and department stores in these countries.Each chapter of the book refers to about five doctor degree thesis or works in bination with investigating cases of US, Japan, ROK and etc. The book was used to train directors and professional managers on several occasions, for example, mercial property CEO seminars at Tsinghua University. Taking 167。 Development Company, Shanghai FORTE LAND CO., LTD, Jujian Western Strait Company, Beijing Yinxin Investment Development Company, Beijing Guotai Hengshen Group, Qingdao Etsong Group, Henan Shuanghui Real Estate Company, Henan Luohe Huadong Real Estate Group, SHUM YIP HOLDINGS, Nanfang Real Estate CO, LTD, Shenzhen FuTong Real Estate Group, SHENZHEN CATIC REAL ESTATE CO., LTD, Shenzhen Centaline Consulting Company, New World Realty Ltd, Shenzhen Cheungkei Group, Hong Kong Coastal Group, Idea Times Real Estate Planning Company created by Mr. Zhang Yiping, Xuzhou Pengyun Real Estate Group, Henan Taiji Real Estate Company, Hainan Changxin Real Estate Company and etc.The author pursues the initiative spirit in the process of writing. For example, the layout model of mercial pedestrian mall is created and the design concept and way concerning the new business are put forward, which is the first of its kind. It is of much help for practices that the overall strategy of investment attraction for shopping mall and mercial pedestrian mall, integration with global mercial resource, especially European, American and Asian resources, is proposed. New Mall has so far attached much importance to knowledge management and innovation and created its own management system regarding operation of shopping mall and mercial pedestrian mall. The book not only explores overall management of merce and property, but operational interaction between key department store and overall mercial property as well. New Mall is one of panies that have IPR of general merchandise targeting whitecollar group in China. As of the developing process of large mercial real estate projects, we have created the standard process, innovating mercial property division theory, suggesting that knowledge extraction and sharing can decrease developing cost of mercial property projects by summing up many largescale projects, which went beyond the traditional project management.We have surpassed the technical limitation, putting forward the viewpoint that retail trade shall be one strategic one and systematically introducing the interacting relationship between urban management and mercial property. The chapters concerning mercial property feature the following writing steps: reading→digestion→extraction→overseas investigation→practical planning and management cases. The author attempts to bine theory with practice in each chapter. Taking large shopping mall investment decisionmaking and pl