市場營銷策劃-新加坡升濤灣案例分析-展示頁
2025-03-02 10:38本頁面
【正文】 e shows that new residential projects are being taken up by market, from 20222022 ? Supply of private residential projects increased greatly from 20222022 新加坡私人住宅空置率 新加坡私人住宅供應量 MacroEconomic amp。Real Estate Marketing 房地產市場營銷 Content ? Basic Concepts of Real Estate Marketing ? A Case Study of A HighEnd Luxurious Condominium in Singapore: Beachfront Collection at Sentosa Cove Marketing vs. Real Estate Marketing 市場營銷 ? Marketing （市場營銷） ? an anisational function and set of process for creating, municating, and delivering value to customers and for managing customer relationships in ways that benefit anisation and stakeholders Marketing vs. Real Estate Marketing 市場營銷 VS. 房地產市場營銷 ? Marketing Management （營銷管理） ? a process of planning and executing the conception, pricing, promotion and distribution of goods, services, and ideas to create exchanges that satisfy individual and anizational goals ? Characteristics of Real Estate 房地產特征 ? Location （地段） immobility and heterogeneity ? High price （高價） large amount of capital required, use of credit ? Time lag （延時） long time taken for pletion，variation of final product is possible ? Legal restrictions （法律約束） use, ownership and resale controlled ? Management （管理） need to be maintained Marketing vs. Real Estate Marketing 市場營銷 VS. 房地產市場營銷 ? Real Estate Marketing （房地產市場營銷） ? Marketing efforts would have to be strategised to bring out the uniqueness of real estate Marketing vs. Real Estate Marketing 市場營銷 VS. 房地產市場營銷 To market a real estate project/development 房地產項目營銷 ? Understand the f
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