【正文】 ds” to shoot an “speak for myself promotional advertisement. This is an age of innovation and pluralistic, and an era everyone can speak for themselves. Key words: AD copy； speak for myself； novelty； social media 目 錄 III 目 錄 摘 要 .............................................................................................................................. I Abstract ............................................................................................................................II 第 1 章 緒論 ................................................................................................................... 1 . 研究背景 .......................................................................................................... 1 . 研究意義 .......................................................................................................... 1 第 2 章 廣告概論 ............................................................................................................ 2 . 什么是廣告？ ................................................................................................... 2 . 廣告的傳播媒介 ............................................................................................... 2 . 廣告?zhèn)鞑サ幕玖鞒? ........................................................................................ 3 . 廣告的表現(xiàn)要素 ............................................................................................... 3 . 廣告的分類 ...................................................................................................... 4 . 廣告的制作流程 ............................................................................................... 6 第 3 章 廣告前期準(zhǔn)備 ...................................................................................................... 7 . 設(shè)備 ................................................................................................................. 7 . 小組分工 .......................................................................................................... 8 第 4 章 前期準(zhǔn)備 ............................................................................................................................9 . 采景和道具的準(zhǔn)備 ............................................................................................ 9 . 分鏡頭腳本 ...................................................................................................... 9 第 5 章 非線性編輯 .......................................................................................................12 . 非線性編輯 Nonlinear Edi ...........................................................................12 . 利用 Final Cut Pro 進(jìn)行剪輯 .........................................................................12 . 蒙太奇手法 .....................................................................................................13 . 視頻剪輯制作 ..................................................................................................13 . 視頻剪輯 ..............................................................................................13 . 制作過程 ..............................................................................................13 第 6 章 特效制作 ...........................................................................................................16 . 音頻及旁白處理 ..............................................................................................16 . 旁白字幕 ： ...........................................................................................16 . 音頻后期制作 .......................................................................................16 . 合成字幕特效 .......................................................................................18 . 處理文字 ..............................................................................................21 第 7 章 結(jié)束語 ..............................................................................................................22 參考文獻(xiàn) .........................................................................................................................23 致 謝 ............................................................................................................................24 第 1 章 緒論 1 第