“現(xiàn)代商場(chǎng)”促銷存在的問題及對(duì)策畢業(yè)論文-展示頁
2024-10-20 10:02本頁面
【正文】 ...................................................................................................... 8 開發(fā)鞏固消費(fèi)群體 .......................................................................................................... 9 處理庫(kù)存 ........................................................................................................................ 9 （二）整合促銷組合 ................................................................................................................... 9 1．人員推銷的時(shí)候要把握重點(diǎn) ............................................................................................ 9 2．廣告的核心是銷售 ........................................................................................................ 10 （三）正確實(shí)施促銷策略 .......................................................................................................... 10 折價(jià)促銷在運(yùn)用過程中的要點(diǎn) ...................................................................................... 10 優(yōu)惠促銷在運(yùn)用過程中的要點(diǎn) .......................................................................................11 有獎(jiǎng)銷售在運(yùn)用過程中的要點(diǎn) .......................................................................................11 廣告促銷在運(yùn)用過程中的要點(diǎn) .......................................................................................11 公益促銷在運(yùn)行過程中的要點(diǎn) .......................................................................................11 服務(wù)促銷在運(yùn)用過程中的要點(diǎn) .......................................................................................11 （四）強(qiáng)化員工培訓(xùn)制度，加大人力資本投資 ...........................................................................11 培訓(xùn)的內(nèi)容主要包括 .................................................................................................... 12 培訓(xùn)的方式主要包括 .................................................................................................... 12 培訓(xùn)的層次 .................................................................................................................. 12 培訓(xùn)的形式可以采取“請(qǐng)進(jìn)來”和“送出去”相結(jié)合的形式 ......................................... 12 （ 五）國(guó)家加大現(xiàn)代商場(chǎng)促銷管理 ............................................................................................ 13 四、總結(jié) ....................................................................................................................................... 13 注釋 ............................................................................................................................................... 14 參考文獻(xiàn) ....................................................................................................................................... 15 長(zhǎng)江師范學(xué)院本科畢業(yè)論文s life more rich and colorful, living on the pursuit of a strong, modern shopping malls to adapt the development of market economy, mode of operation, using a variety of measures to meet the needs of different consumer groups. Sales promotion is a modern shopping malls often use the marketing strategy, the strategy often stale, not only for the purpose of promotion, but also largely reduce consumer39?！艾F(xiàn)代商場(chǎng)”促銷存在的問題及對(duì)策 第 2 頁 共 15 頁 Abstract At present, along with the global economic integration, China39。 本文采用了文獻(xiàn)查閱法、現(xiàn)場(chǎng)調(diào)研法和訪談法，通過大量資料的分析和處理，結(jié)合自己所學(xué)的知識(shí)得出的觀點(diǎn)希望對(duì)現(xiàn)代商場(chǎng)的管理理論、促銷理論、廣告理論、市場(chǎng)營(yíng)銷理論等理論的發(fā)展有一定的參考意義，為商場(chǎng)和零售商的營(yíng)銷提供一定的借鑒意義，為他們的可持續(xù)發(fā)展提供一定的參考意義。促銷是現(xiàn)代商場(chǎng)經(jīng)常使用的營(yíng)銷策略，然而該策略經(jīng)?！白兾丁?，不僅沒有達(dá)到促銷的目的，還在很大程度上削減了消費(fèi)者的美譽(yù)度。長(zhǎng)江師范學(xué)院本科畢業(yè)論文“現(xiàn)代商場(chǎng)”促銷存在的問題及對(duì)策 第 1 頁 共 15 頁 摘 要 目前，隨著全球經(jīng)濟(jì)一體化，我國(guó)經(jīng)濟(jì)越來越發(fā)達(dá)，人們的生活更加豐富多彩，對(duì)物質(zhì)生活的追求更為強(qiáng)勁，現(xiàn)代商場(chǎng)為適應(yīng)市場(chǎng)經(jīng)濟(jì)的發(fā)展，在經(jīng)營(yíng)方式上采用了多種措施滿足不同的消費(fèi)群體。本文查閱了
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