【正文】 .......... 5 3 旅游 網(wǎng)絡(luò)接待 應(yīng)具備的條件 .................................................................................... 6 具備完整 的人員配備和設(shè)備 .............................................................................. 6 公司內(nèi)部人員組織及合作伙伴 ................................................................... 6 具備必要的通訊聯(lián)絡(luò)工具和設(shè)備 ................................................................ 6 強(qiáng)大的網(wǎng)絡(luò)技術(shù)支持 ........................................................................................ 6 完整的網(wǎng)絡(luò)服務(wù)系統(tǒng) ................................................................................. 6 強(qiáng)大的網(wǎng)絡(luò)維護(hù)技術(shù) .................................................................................. 7 寬廣的網(wǎng)絡(luò)信息平臺 .................................................................................. 7 4 旅游網(wǎng)絡(luò)接待模式 .................................................................................................. 8 通過網(wǎng)絡(luò)與客人溝通，達(dá)成交易意向 ............................................................... 8 收取購買產(chǎn)品的定金 ...................................................................................... 9 通過網(wǎng)絡(luò)平臺收取 ...................................................................................... 9 通過銀行交易等其他方式收取 .................................................................... 9 與客人簽訂購買旅游產(chǎn)品相關(guān)協(xié)議或旅游合同 .................................................. 9 通過網(wǎng)絡(luò)方式簽訂 ...................................................................................... 9 通過其他方式簽訂 .................................................................................... 10 為客人提供約定的服務(wù)和售后服務(wù) ................................................................. 10 5 針對 旅游 網(wǎng)絡(luò) 接待 問題 的應(yīng)對策略 ........................................................................ 11 完善旅游網(wǎng)站建設(shè) .......................................................................................... 11 加快網(wǎng)絡(luò)支付體制的安全性與便利性發(fā)展 ....................................................... 11 完善網(wǎng)絡(luò)營銷網(wǎng)站操作模式 ............................................................................ 11 建設(shè)企業(yè)內(nèi)網(wǎng)，實行連銷經(jīng)營，積極開展旅游網(wǎng)絡(luò)營銷 .................................. 11 細(xì)分市場，轉(zhuǎn)變企業(yè)和顧客的傳統(tǒng)觀念 .......................................................... 12 實施旅游網(wǎng)站品牌策略 ................................................................................... 12 政府政策輔佐旅游網(wǎng)絡(luò)接待企業(yè) 完善 網(wǎng)絡(luò)系統(tǒng) ................................................ 12 提高旅游企業(yè)的市場定位 ............................................................................... 13 IV 加快旅游復(fù)合型人才培養(yǎng) ............................................................................... 13 引導(dǎo)和培養(yǎng)民眾網(wǎng)上消費的觀念 ................................................................... 14 結(jié)論 ........................................................................................................................ 15 參考文獻(xiàn) ................................................................................................................. 16 致 謝 .................................................................................................................... 17 1 1 引 言 傳統(tǒng)的旅游接待模式大致是：旅游者上門咨詢購買旅游產(chǎn)品，“現(xiàn)錢交易 ”而 互聯(lián)網(wǎng)與傳統(tǒng)旅游業(yè)的結(jié)合把旅游業(yè)推向了一個嶄新的時代 —— 網(wǎng)絡(luò)旅游時代。 Network Reception。 關(guān)鍵詞： 網(wǎng)絡(luò) 旅游 網(wǎng)絡(luò) 接待 模式 發(fā)展趨勢 II Discuss the Developing of the Tourism Reception Mode Abstract： As a young and new developing trade, the tourism has dual character. On one hand ,the developing of tourism current situation demonstrates that there`s no order and norm ,the tourism subjects has not well . On the other hand ,it is very great potentiality. The development and application of Emerce and Inter makes great convenience for tourists and receives, more and more people like to finish all of the tour matters. So the bee more and more popular. The thesis has explanted the meaning of Network Tour, the studying purpose and methods, pointed out the current situation of tourism, analyzed the advantage and disadvantage of work the operation procedure and the developing trend and prob