【正文】 .................................................................. 12 目銷售時機 ......................................................................................................................... 15 一期營銷計劃安排 .........................................................................................................15 二期營銷計劃安排 .........................................................................................................16 原定位與實際設計建設成果的對比分析 ..........................................................................18 預期銷售價格與實際價格的對比分析 .............................................................................19 原定位客戶分析 ..................................................................................................................... 19 ......................................................................................................................... 20 ........................................................................................................ 21 ...................................................................................................................... 21 初始階段：地產(chǎn)品牌推廣階段 .......................................................................................21 第一階段： 項目品牌蓄水 ................................................................................22 第二階段： 項目品牌濾水期 .............................................................................22 第三階段：一期首批單位上市強銷 ................................................................................23 第四階段： 一期剩余量消化 .............................................................................23 第五階段： 二期別墅滲透期 .............................................................................24 第六階段： 二期蓄水階段 ................................................................................24 第七階段： 二期開盤強銷階段 ..........................................................................25 第八階段：小高層滲透、蓄水期 ....................................................................................25 ：小高層強銷 ................................................................................................26 .......................................................................................... 26 .................................................................................................................. 26 推廣節(jié)奏方面 ................................................................................................................26 形 象推廣方面 ................................................................................................................27 廣告包裝方面 ................................................................................................................27 分眾行銷及媒體組合方面 ..............................................................................................27 4﹑ 項目合約管理評估 ...........................................................................................................................28 ﹑ 合理有效的編制招標計劃 ..................................................................................................... 28 3 ﹑ 合同簽定 .............................................................................................................................. 28 ﹑ 結算審核 .............................................................................................................................. 28 .............................................................................................................................30 ................................................................................................................................ 30 項目區(qū)位 .......................................................................................................................30 項目完成經(jīng)濟技術指標 ..................................................................................................30 項目周圍競爭樓盤情況： ..............................................................................................33 ..................................................................................................................... 35 結構體系： ...................................................................................................................35 墻體維護材料： ............................................................................................................36 外立面材料： ................................................................................................................36 外窗及玻璃 ： ................................................................................................................37 、入口大堂及標準層公共空間裝修標準： ...............................................................39 戶型交樓裝修標準：毛坯交樓 .......................................................................................39 機電配置標準 ................................................................................................................39 .................................................................................. 40 建筑設計過程回顧及控制 ..............................................................................................40 精裝修及景觀設計過程回顧及控制 ................................................................................43 ..................................................................................................48 設備專業(yè)設計管理與控制 ..............................................................................................48 （本欄應由財務填寫） ............................................................................... 49 況 ......................................................................................................................... 49 ...................................................................................... 49 項目設計管理突出經(jīng)驗 ...........................