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SWOT 分析 ........................................................................................................ 8 1) 優(yōu)勢 ...................................................................................................... 8 2) 劣勢 ...................................................................................................... 8 3) 機(jī)會 ...................................................................................................... 9 4) 威脅 ...................................................................................................... 9 三、 產(chǎn)品（服務(wù)）介紹 ............................................................................................ 10 1. 品牌調(diào)性 ............................................................................................. 10 2. 產(chǎn)品的概念 .......................................................................................... 10 3. 產(chǎn)品的市場競爭力 ................................................................................11 4. 服務(wù)的市場前景預(yù)測： .........................................................................11 5. 產(chǎn)品列表 ..............................................................................................11 1) 狗狗配種 ..............................................................................................11 2) 狗狗婚介 ............................................................................................. 12 3) 狗狗美容 ............................................................................................. 12 寵物佳緣服務(wù)館 創(chuàng)業(yè)計劃書 第 4 頁 共 42 頁 6. 服務(wù)宗旨 ............................................................................................. 12 四、 營銷策略 .......................................................................................................... 13 1. 波特五力模型分析 ............................................................................................ 13 2. 渠道流程 .......................................................................................................... 13 3. 市場推廣策劃 ................................................................................................... 13 1) 市場細(xì)分（ S） .................................................................................... 14 2) 選擇目標(biāo)市場 ( T ) ................................................................................ 14 3) 項(xiàng)目定位 ( P ) ....................................................................................... 14 4. 營銷策略組合 ......................