【正文】 ........................................................................6 （制表） ............................................................................................................6 ..................................................................................................................................................7 四、“竹元素”的 SWOT分析 ....................................................................................................................7 /劣勢分析 (S/W分析 ) ....................................................................................................................7 /威脅分析（ O/T分析） ...............................................................................................................8 五、 競爭分析 (產(chǎn)業(yè)吸引力 ) .......................................................................................................................8 1．競爭對手 ...............................................................................................................................................8 ......................................................................................................................................................9 ..............................................................................................................................................9 .....................................................................................................................................9 .................................................................................................................. 10 六、營銷戰(zhàn)略 ...............................................................................................................................................11 ................................................................................................................................................11 ................................................................................................................................................11 .............................................................................................................................. 12 .............................................................................................................................. 12 七、網(wǎng)絡(luò)營銷工具 分析 ............................................................................................................................. 14 .................................................................................................................................. 14 ...................................................................................................................................... 16 八、網(wǎng)絡(luò)營銷具體實施方案 ..................................................................................................................... 16 “竹元素”營銷 ................................................................................................. 17 B2B 平臺招商加盟 .................................................................................................................... 19 平臺進行網(wǎng)上銷售 ..................................................................................................................... 20 ............................................................................................................................................... 21 ............................................................................................................................................... 21 3 九、財務(wù)分析 .............................................................................................................................................. 21 ............................................................................................................................................... 21 2 網(wǎng)絡(luò)營銷 ............................................................................................................................................... 22 十、風險預測 .............................................................................................................................................. 22 ............................................................................................................................................... 22 ............................................................................................................................................... 22 ...................................................................................................................................... 22 ..................................................................................................... 22 4 一、 方 案的背景分析 1. 我國飲料行業(yè)的現(xiàn)狀 1) 我國飲料消費增長迅速，已成為世界第二大飲料生產(chǎn)國 2020年我國飲料行業(yè)繼續(xù)高速增長，飲料總產(chǎn)量首次突破 5000萬噸，達到 萬噸，比 2020年增長 20%以上，其中產(chǎn)量最大的品種是包裝飲用水，占總產(chǎn)量 35%以上。 ，其目的是保證顧客的利益，解決信息流、資金流，最大限度的突破物流瓶頸 。 B2C平臺，在淘寶上開設(shè)網(wǎng)店，為更多的最終消費者提供便利的購物通道 。 ku6視頻等視頻網(wǎng)站發(fā)布網(wǎng)絡(luò)廣告達到精確傳播的效果 。 方案大致如下： ，以及對“竹元素”進行的產(chǎn)品 SWOT分析 ,確定了“竹元素”網(wǎng)絡(luò)營銷的目標群體、網(wǎng)絡(luò)營銷工具 。制定以博客商務(wù)創(chuàng)新為主的網(wǎng)絡(luò)整合營銷，搶先一步在網(wǎng)絡(luò)上建立竹汁類飲料的品牌。我們團隊經(jīng)過研討認為，通過以博客營銷為主的網(wǎng)絡(luò)整合營銷，將給傳統(tǒng)的飲料行業(yè)帶來新的商機和挑戰(zhàn)。恒盾公司目前尚未建立完善的飲料市場營銷網(wǎng)絡(luò)，作為中