【正文】 41 5． 4． 3 桃花灣 .............................................................................................................. 41 5． 4． 4 紫薇島 .............................................................................................................. 42 5． 4． 5 馬家河隔魚(yú)洞段峽谷 ...................................................................................... 42 5． 4． 6 古造紙作坊 ....................................................................................................... 43 5． 4． 7 營(yíng)子入口區(qū) ...................................................................................................... 43 5． 4． 8 五步河生態(tài)茶園 .............................................................................................. 43 5． 5 茅塔河組團(tuán) ................................................................................................................ 44 5． 5． 1 概述 .................................................................................................................. 44 5． 5． 2 桃花島 ............................................................................................................ 44 5． 5． 3 東溝愛(ài)國(guó)主義教育基地 .................................................................................. 45 5． 5． 4 洞子溝探險(xiǎn)尋幽 .............................................................................................. 45 5． 6 大坪組團(tuán) .................................................................................................................... 46 5． 6． 1 概述 .................................................................................................................. 46 5． 6． 2 規(guī)劃設(shè)想 .......................................................................................................... 46 5． 7 209 國(guó)道沿線組團(tuán) ................................................................................................... 47 5． 7． 1 概述 .................................................................................................................. 47 《湖北 伏龍山旅游區(qū)總體 規(guī)劃》 3 5． 7． 2 規(guī)劃設(shè)想 .......................................................................................................... 47 5． 7． 3 五條嶺休閑茶園： .......................................................................................... 48 5． 8 旅游服務(wù)設(shè)施功能設(shè)置 .......................................................................................... 48 第六章 旅游主體形象與產(chǎn)品策劃 ....................................................................................... 50 6． 1 主體形象設(shè)計(jì) ............................................................................................................ 50 6． 1． 1 主體形象的理念基礎(chǔ) ....................................................................................... 50 6． 1． 2 伏龍山主體形象構(gòu)建 ....................................................................................... 51 6． 1． 3 主體形象策劃 .................................................................................................. 52 6． 1． 4 促銷口號(hào) .......................................................................................................... 53 6． 2 旅游產(chǎn)品規(guī)劃 ............................................................................................................ 53 6． 2． 1 產(chǎn)品規(guī)劃的指導(dǎo)思想及規(guī)劃原則 ................................................................... 53 6． 2． 2 旅游產(chǎn)品規(guī)劃 .................................................................................................. 54 6． 3 旅游商品規(guī)劃 ............................................................................................................ 57 6． 4 旅游產(chǎn)品組合規(guī)劃 .................................................................................................... 58 6． 4． 1 旅游線路組合原則 ........................................................................................... 58 6． 4． 2 旅游線路組合 .................................................................................................. 58 6． 5 旅游產(chǎn)品營(yíng)銷策略 .................................................................................................... 59 6． 5． 1 促銷具體策略 ................................................................................................... 59 6． 5． 2 銷售渠道 ........................................................................................................... 60 第七章 環(huán)境容量和游客規(guī)模預(yù)測(cè) ....................................................................................... 62 7． 1 風(fēng)景區(qū)環(huán)境容量 ........................................................................................................ 62 7． 1． 1 確定環(huán)境容量的原則 ...................................................................................... 62 7． 1． 2 環(huán)境容量測(cè)算 .................................................................................................. 62 7． 2 游客規(guī)模預(yù)測(cè) ............................................................................................................ 64 第八章 基礎(chǔ)設(shè)施規(guī)劃 ........................................................................................................... 66 8． 1 旅游服務(wù)設(shè)施 ............................................................................................................ 66 8． 1． 1 旅游服務(wù)設(shè)施現(xiàn)狀 .......................................................................................... 66 8． 1． 2 旅游服務(wù)設(shè)施規(guī)劃布局 .................................................................................. 66 8． 1． 3 住宿接待設(shè)施規(guī)劃 ........................................................................................... 67 8． 2 交通規(guī)劃 .................................................................................................................... 68 8． 2 ． 1 道路交通現(xiàn)狀 ................................................................................................ 68 8． 2． 2 外部交通規(guī)劃 ................................................................................................... 68 8． 2． 3 普陀峰登頂觀光區(qū)交通規(guī)劃 ........................................................................... 68 8． 2． 4 旅游交通規(guī)劃 ........................................