【正文】 二 項目投資環(huán)境和市場研究 .......................................................................... 6 1 市場宏觀背景 ....................................................................................................................6 （ 1）全國投資環(huán)境 ................................................................................................................6 （ 2）深圳市投資宏觀背景 .....................................................................................................8 （ 3）區(qū)域發(fā)展及前景預(yù)測 ...................................................................................................12 （ 4）宏觀市場與本項目發(fā)展借鑒 .......................................................................................12 2 區(qū)域市場分析 ..................................................................................................................13 （ 1）區(qū)域市場界定 ..............................................................................................................13 （ 2）供給分析 .....................................................................................................................14 （ 3）需求分析 .....................................................................................................................15 （ 4）競爭分析 .....................................................................................................................15 （ 5）典型物業(yè)調(diào)查 ..............................................................................................................15 （ 6）片區(qū)房地產(chǎn)市場分析結(jié)論 ...........................................................................................17 三 項目分析及評價 .................................................................................... 18 1 地塊 分析 .........................................................................................................................18 （ 1）項目位置 .....................................................................................................................18 （ 2）地形、地勢 ..................................................................................................................19 （ 3）水電氣保障 ..................................................................................................................19 （ 4）規(guī)劃限制條件 ..............................................................................................................19 2 項目 SWOT 分析 .............................................................................................................20 3 項目評價 .........................................................................................................................21 四 市場定位及項目評估 .............................................................................. 22 1 項目定位 .........................................................................................................................22 （ 1）產(chǎn)品定位 .....................................................................................................................22 （ 2）客戶定位 .....................................................................................................................22 （ 3）價格定位 .....................................................................................................................22 2 項目發(fā)展設(shè)想評估意見 ...................................................................................................23 五 項目開發(fā)建設(shè)進度安排 ........................................................................... 24 1 有關(guān)工程計劃說明 ..........................................................................................................24 2 施工橫道圖 .....................................................................................................................24 六 投資估算與資金籌措 .............................................................................. 25 1 項目總投資估算 ..............................................................................................................25 2 資金籌措 .........................................................................................................................26 3 投資使用計劃 ..................................................................................................................27 七 銷售及經(jīng)營收入測定 .............................................................................. 28 1 物業(yè)銷售收入估算 ..........................................................................................................28 2 項目銷售回款計劃 ..........................................................................................................28 3 資金來源與運用分析 ......................................................................................................28 4 銷 售利潤 .........................................................................................................................29 八 財務(wù)與敏感性分析 ................................................................................. 30 1 贏利能力分析 ..................................................................................................................30 2 項目不確定性分析 ..........................................................................................................30 （ 1）項目盈虧平衡分析 ......................................................................................................30 （ 2）項目敏感性分析 ..........................................................................................................30 3 社會效益和影響分析 ......................................................................................................31 九 可行性研究結(jié)論與建議 ........................................................................... 33 1 擬建方案的結(jié)論性意見 ...................................................................................................33 （ 1）項目建設(shè)手續(xù)正在辦理之中 .......................................................................................33 （ 2）項目建 設(shè)后續(xù)資金有保證 ...........................................................................................33 （ 3）項目具有良好的社會效益 ...............................