【正文】 有關(guān)店面環(huán)境、維持店內(nèi)秩序、注意待客禮貌等都能給予顧客好感，并且提高銷售業(yè)績。 t he pat ient answered,39。 Leson40 Food and t al k 進餐與交談 Last week at a di nner part y, t he host ess asked m e to si t next to Mr s Rumbol d. Mr s Rumbold was a l arge, unsmi li ng lady in a ti ght bl ack dr es. She di d not even l ook up when I took my seat beside her. Her eyes wer e f ixed on her pl ate and i n a shor t ti me, she was busy eat ing. I tr ied t o make 1．熟悉門店布局結(jié)構(gòu)的基本思維 2．門店商業(yè)動線規(guī)劃與設(shè)計通路的基本知識 第七講 店面色彩、照明與商品展示和情境活潑化 1．了解店面色彩的常識 2．店面陳列與商品展示 3．店面燈光與重點照明 4． 店面情境的活潑化 第 1 講 店面銷售的意義與顧客心理 【本講重點】 店面銷售的意義與機能 顧客的購物心理 店面銷售的意義與機能 店面銷售的意義 店面銷售的目標(biāo)是獲得最大的銷售業(yè)績，對一般消費者所作的廣ed t o go hom e and the doctor tol d him that he would have to st ay in hospit al f or another two weeks. Then Dr Mi l ington asked the caler i f he was a relat ive of the pati ent .39。 t he pat ient answered,39。 Lesson40 Food and t alk 進餐與交談 Last week at a dinner par ty, the hostess asked me t o sit next t o Mr s Rumbold. M rs Rumbol d was a lar ge, unsm il ing l ady in a t ight black dress. She did not even look up when I t ook my seat besi de her . Her eyes wer e fi xed on her plat e and in a short t ime, she was busy eati ng. I t ri ed to m ake 店面營業(yè)人員職業(yè)化訓(xùn)練 第一講 店面銷售的意義與顧客心理 1．引言 2．店面銷售的意義與機能 3．消費者購物的心理意識 第二講 門店銷售的態(tài)度與基本技術(shù) 1. 門店銷售的態(tài)度 2. 門店銷售的基本技術(shù) 第三講 店面銷售技術(shù)實務(wù)之一 1．營業(yè)前的準備工作 2．營業(yè)中的銷售技術(shù) 第四講 店面銷售技術(shù)實務(wù)之二 1．善用促銷決心的方法 2．商品包裝的知識與技術(shù) 3．應(yīng)對顧客的方法和技巧（一） 第五講 店面銷售技術(shù)實務(wù)之三 1． 應(yīng)對顧客的方法和技巧（二） 2． 清理店面與商品檢 查、陳列的要領(lǐng) 第六講 店面布局安排和商品組合互動 ed t o go hom e and the doctor tol d him that he would have to st ay in hospit al f or another two weeks. Then Dr Mi l ington asked the caler i f he was a relat ive of the pati ent .39。 the pati ent answer ed, 39。d t he doct or t old hi m t hat he woul d have t o stay i n hospi tal for anot her t wo weeks. Then Dr Mil li ngt on asked t he cal er if he was a r elati ve of t he pat ient. 39。 No,39。 I am Mr John Gi lbert .39。 No, 39。 I am Mr John Gil ber t. 39。 No, 39。 I am Mr John Gil ber t. 39。 店面營業(yè)人員的職業(yè)化訓(xùn)練非常重要，營業(yè)人員的職位雖然不高，卻代表了店面的形象。企業(yè)花費大量的人力、物力、財力，精心設(shè)計制訂出來的各種經(jīng)營決策和標(biāo)準，最終都要在店面日常工作中體現(xiàn)出來。所以，對成功的店面管理來說，不能忽視營業(yè)員的職業(yè)化訓(xùn)練。經(jīng)營是工具，人們講“公欲善其事，必先利其器”，只有事先提高了店面營業(yè)人員的銷售技能，才有可能相應(yīng)地獲取高額的銷售業(yè)績。 No, 39。 I am Mr John Gil ber t. 39。而大型的眾多超市，至少有 20－ 000 種以上的商品。 【舉例】 一位顧客想買可樂，走進一家商店，發(fā)現(xiàn)這家商店只賣一種品牌的可樂，顧客的感覺就不會很好。如果提高單品的銷售金額，那么整家商店商品的銷售金額也自然會隨之提升。但是要注意一點，庫存量要適當(dāng)，避免過分囤積貨物，否則對資金 的周轉(zhuǎn)會造成很大的壓力。制服的端莊、清潔，營ed t o go hom e and the doctor tol d him that he would have to st ay in hospit al f or another two weeks. Then Dr Mi l ington asked the caler i f he was a relat ive of the pati ent .39。 t he pat ient answered,39。 Leson40 Food and t al k 進餐與交談 Last week at a di nner part y, t he host ess asked m e to si t next to Mr s Rumbol d. Mr s Rumbold was a l arge, unsmi li ng lady in a ti ght bl ack dr es. She di d not even l ook up when I took my seat beside her. Her eyes wer e f ixed on her pl ate and i n a shor t ti me, she was busy eat ing. I tr ied t o make 業(yè)人員講話的態(tài)度是否都能做到對顧客和藹可親，讓人信任，上述這些都是有關(guān)于店面營業(yè)人員的培訓(xùn)內(nèi)容。顧客一看自然會覺得讓人非常惡心，至少也會感到十分別扭，沒耐心的可能早已扭頭就走了，耐心好一點兒的顧客也最多忍耐一兩次，第三次就勢必會到更干凈更整潔的其它商場去了，并 且很可能從此就再也不到此商場露面了，這樣商場就失去了顧客。例如在一個小區(qū)開連鎖店，這個小區(qū)到底需要什么類型、多少價位的商品。 價格的合理性也是一個很重要的因素。任何商品的價格都有周期性，最新上市的商品，隨著需求量的增加，價格會越來越高，當(dāng)?shù)竭_一個頂峰之后，就趨于緩和，逐漸下降。 ed t o go hom e and the doctor tol d him that he would have to st ay in hospit al f or another two weeks. Then Dr Mi l ington asked the caler i f he was a relat ive of the pati ent .39。 t he pat ient answered,39。 Leson40 Food and t al k 進餐與交談 Last week at a di nner part y, t he host ess asked m e to si t next to Mr s Rumbol d. Mr s Rumbold was a l arge, unsmi li ng lady in a ti ght bl ack dr es. She di d not even l ook up when I took my seat beside her. Her eyes wer e f ixed on her pl ate and i n a shor t ti me, she was busy eat ing. I tr ied t o make 店面的利潤是指扣除管